Your page stats show that people are viewing your blogs, but why aren’t they clicking your calls to action? Why aren’t they commenting? Most importantly, why aren’t they booking? If your guests are failing to engage with your blogs, it’s time...
Thanks to its integration with other Google products like YouTube and search results, Google+ provides more opportunities to interact with your audience and drive web traffic than any other social platform. But to drive this traffic, you must first get your guests to...
Last year, Google caused (another) shake up in the marketing world by removing organic keyword data from Google Analytics, replacing it with the words ‘Not Provided’. Since then, speculation has been rife that the search company plans to start blocking...
In an ideal world, all your fans and followers on social media would head straight to your resort’s website to find out more about your property, sign up to your mailing list and get ready to book. In reality, most of them need a gentle push. These 3 tips will...
The world of Search Engine Optimisation can appear complex and sometimes baffling, so it’s not surprising that even in 2014, some people still cling to ideas and practises that are no longer relevant, misjudged or simply obsolete. Listening to these SEO...
Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn’t easy, even for multinational brands with huge marketing budgets. With Google constantly...
Social media is constantly evolving, and as we all strive to keep pace, it’s inevitable that a few mistakes get made along the way. With this in mind, here are five big social media blunders you might be guilty of, and how to avoid making them again....
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they possibly could. Unsurprisingly, this lead to the publication of a lot of...
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider audience online. Hotels can retain more guests and save money and...