Blogging

Posted on Oct 5th 2016 by Bryan Marsh
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately, it's also really easy to get wrong. With millions of new pie...
Posted on Oct 7th 2014 by Bryan Marsh
Running tests on your blog is essential if you want to discover the best strategies for driving more blog visits, and turn more of those visits into subscribers and bookings. Fortunately, you can run tests on practically every aspect of your blogging camp...
Posted on Sep 10th 2014 by Bryan Marsh
In life, old habits die hard. And in blogging, they can be just as difficult to break. If your current campaign isn't generating the traffic and bookings you'd like it to, it's time to identify bad habits so you can break free of your blogging rut and sta...
Posted on Feb 19th 2014 by Bryan Marsh
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere....
Posted on Oct 10th 2012 by Bryan Marsh
If you want to get more out of your blogging campaign, but don't have the time to produce more content, you'll be pleased to hear there are plenty of things you can do to take your hotel's blog to the next level, without spending hours slaving over the ke...
Posted on Sep 25th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Sep 18th 2012 by Bryan Marsh
As you have probably heard by now, "to attract links you need great content." But defining what it is exactly that makes great content is not always so easy. Bad content, however, typically follows the same patterns, making it easy to spot and avoid....
Posted on Sep 10th 2012 by Bryan Marsh
Including an image with your blog post is one of the best ways to catch the reader's eye, stir their interest and make them start reading. If you are holding back from brightening up your hotel's blog for fear of cost or copyright issues, you'll be plea...
Posted on Aug 24th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Jun 25th 2012 by Bryan Marsh
You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community...
Posted on May 21st 2012 by Jodie Dunlop
Blogging is a popular way for businesses to communicate updates such as upcoming events, special deals, and timely information with their clients. It's also a fantastic way to increase your visibility in search engines such as Google and Bing because the...
Posted on Mar 1st 2012 by Bryan Marsh
When it comes to blogging, it's surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn't really need a blog, or that maintaining a regular blog would just be too time-consuming....
Posted on Mar 17th 2011 by Bryan Marsh
Today I would like to demonstrate how blogging can increase the search ranking of certain pages within your website. One of the features of your resort might be that it has a unique location for example it is situated within walking distance from the loca...