How Often Should You Adjust Your Resort’s SEO Strategy? Part Two: Off-Page Elements

Image courtesy of Stuart Miles at
Posted on Oct 22nd 2014

In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic.

It’s now time to turn our attention to the off-page tactics you also need to consider as part of this ongoing commitment to search ranking success. These include link building strategies, as well as promotion on social media.

Social Profiles

Your social media presence does not directly impact your position in the rankings, but it does influence the volume of new traffic to your site, as well as helping you link back to your resort’s blog posts and content (which will help your rankings in the long term).

This indirect impact makes it very important to keep on top of your social media metrics – the growth of your audience (followers, fans etc) and their levels of engagement in terms of clicks, likes, and shares.

How often should I revisit?

Measuring the success of your social media campaigns is definitely an ongoing process.

We recommend checking in on your social activity on a weekly basis to gauge the impact it’s having on your property’s website traffic.

Inbound Links

It's essential to keep a close eye on your resort’s link profile to determine which backlinks are working positively for your site and which can be considered spam and should be removed. As well as removing bad links, it’s important to create new ones so that Google continues to view your website as authoritative and relevant.

There are plenty of online tools out there which will help you assess the quality of your backlinks and even tell you the links your property’s main competitors have that would be useful for you to acquire.

How often should I revisit?

Following a string of Google algorithm updates, the practice of link building has been in a constant state of flux in the last couple of years. As with every aspect of SEO, it’s crucial to stay ahead of the game. This means keeping track of search engine changes and frequently working on your inbound link profile by removing bad links and striving to acquire high quality ones.

By regularly monitoring these off-page elements, particularly after any search engine algorithm changes, you can keep your resort’s SEO campaign performing at its best.

Do you have anything else to add? Let us know in the comments below!


- Who Needs Google? 5 Simple Ways To Generate Traffic Without Organic Search Results
- How Often Should You Adjust Your Resort’s SEO Strategy? Part One: On-Page Elements
- Link Building and Social Media: Three Simple Strategies To Build Authority and Boost Your Search

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