Hotel and Resort Marketing

An effective Hotel Marketing strategy is essential for every Hotel website. We believe that a website should be the centerpiece of every Hotel and Resorts distribution strategy. 

As more and more people turn to Search to find information, outlets such as TV advertising, Radio and Newspapers are becoming less effective. You just need to look at the print industry in the US, every week there are reports on another traditional media company laying off staff, closing their doors. The foundation of the eTourism Hotel Marketing strategy is Search but Search is broader then focusing solely on Search Engines. 

An eTourism Hotel Marketing strategy will initially focus on design and usability.  We will compare conversion rates against industry standards and similar Hotels. This will include evaluating call to actions i.e. online reservations and enquiry forms. The next stage of the Hotel Marketing strategy is Search, initially we will focus on Search Engines - Google, Yahoo and Bing but will also set a foundation for the increasing popularity of Search within social network sites Facebook and twitter. Search marketing within a Hotel Marketing strategy is a combination of multiple techniques from Keyword Analysis, Website Optimisation, Keyword Optimisation, Inbound Link Strategies and Content Creation strategies. 

An eTourism Hotel Marketing strategy may include the management of social networking, content creation and a blogging strategy. 

Social Networking is an essential aspect of an effective Hotel Marketing campaign. In today’s social media world, giving your hotel a prominent online presence can boost your online community and subsequently online reservations. Social Networking is achieved through networking sites such as Facebook and Twitter. By incorporating your Hotel into these types of websites, we are able to boost your online presence and create a positive buzz.

A Blog is the perfect way to interact with your online community, giving helpful information to readers and providing an avenue for them to comment or inquire about your accommodatrion. Blogs are also a great way to advertise and inform your online community of promotions or exciting new endeavours.

Boost Direct Hotel Marketing Strategy

Boost Direct is a guaranteed Hotel Marketing strategy committed to increasing direct reservations! This is a 100% guaranteed strategy that will increase your direct reservations by a set target or the eTourism services are free of charge. Did we mention that this is a Pay-on-Performance strategy? That means if it doesn't work it doesn't cost you anything! 

This strategy isn't for everyone, so visit the Boost Direct Marketing Strategy for more information. 

Contact eTourism today for a no-obligation, free website evaluation.