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Search Engine Optimisation

Google - You Have To Pay To Get Ahead

Posted in Search Engine Marketing at 04 April, 2012

Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert.... Read More

Posted by Bryan Marsh

The New Breed Of SEO

Posted in Search Engine Marketing at 07 March, 2012

Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.... Read More

Posted by Bryan Marsh

6 reasons why your hotel or resort needs a blog

Posted in Content Marketing at 01 March, 2012

When it comes to blogging, it's surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn't really need a blog, or that maintaining a regular blog would just be too time-consuming.... Read More

Posted by Bryan Marsh

Why Google Plus is essential for your Resort

Posted in Social Media at 14 February, 2012

The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on... Read More

Posted by Bryan Marsh

Boost Your SEO with These 5 Tips

Posted in Search Engine Marketing at 10 November, 2010

Time and time again, online marketing experts stress the value of a well-optimised website and content. If you're struggling with SEO, here are 5 ways on how you can optimise better.... Read More

Posted by eTourism

How Google Instant May Affect Your Resort's SEO and PPC

Posted in Search Engine Marketing at 16 September, 2010

Last week, Google unveiled Instant"a new search interface that provides real-time suggested results as keywords are entered into the Google search box. But the main question is: how will this change affect your resort? Will Google Instant "Kill SEO" o... Read More

Posted by eTourism

Twitter: a Guide to a Successful Twitter Marketing Strategy

Posted in Social Media at 01 July, 2010

Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twi... Read More

Posted by Bryan Marsh

Search Engine Optimisation via Video's

Posted in Search Engine Marketing at 14 June, 2010

Last week we discussed the importance of content in your SEO strategy. This week I want to focus on a specific type of content " the video.... Read More

Posted by Bryan Marsh
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