It’s a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well – in fact, organic search consistently generates...
As you’re probably aware, SEO is far from dead. In fact, it’s still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But SEO has changed, and the tricks and cheats once touted as the quick way...
SEO has come a long way. Following the Hummingbird algorithm update of 2013, Google has been placing less value on keyword matching, focusing instead on context, uniqueness and quality in an attempt to serve up the most relevant results for its users. So what does...
Creating an effective SEO campaign is an ongoing commitment – you should be continuingly revisiting your strategies to ensure your site ranks highly in the SERPs and gets clicked-on by your guests. Now that the New Year celebrations are over, why not take time...
In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic. It’s now time to turn our attention to the off-page...
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak. One of its’ elements is the keyword attribute. A...
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort’s website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from the...
What is SEO?“Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. “- from...
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert. The findings follow on from a report from the search...