Do you know where your next guest will come from? Do you know who your repeat guests are? Can you name the 50 suburbs in Australia which generate your most profitable business?
Repeat guests are critical to the success of your business. Understanding and addressing their needs is one of the most powerful marketing strategies out there.
By analysing the past guest data stored in your Property Management System, our Guest Analysis service will help you cut costs, eliminate repetition and consistently communicate more relevant messages to your guests.
Guest Analysis is used to analyse and report on a multitude of guest criteria including market segment, geolocation, day of week, demographic profile, average rate and more. We then use this information to customise a campaign to suit your guests’ specific demographic profile and to target selected guests for email marketing purposes.
What’s more, you’ll be able to use this information for more traditional marketing purposes such as direct mail, telemarketing, PR, contract negotiation and advertising campaigns - all things which we can also help you with here at eTourism.