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Posted on Nov 10th 2017 by Bryan Marsh
Do you know what the world's second biggest search engine after Google is? YouTube. Billions of people are making billions of video searches and watching hour upon hour of content everyday, on their TVs, tablets, desktop and Smartphone devices. If your ho...
Posted on Nov 3rd 2017 by Bryan Marsh
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly and conveniently find what they're looking for online wit...
Posted on Oct 26th 2017 by Bryan Marsh
The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact with you during the planning stage of their breaks and t...
Posted on Oct 20th 2017 by Bryan Marsh
Email remains one of the most powerful ways to strengthen your relationship with your guests, promote targeted offers and drive bookings made through your hotel website. All businesses want a bigger email contact database, but as any savvy marketer will t...
Posted on Oct 12th 2017 by Bryan Marsh
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel's story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook's news feed algorithm update of 2016, it has also...
Posted on Oct 9th 2017 by Bryan Marsh
In the struggle to keep up with the constantly evolving digital marketing landscape, it's all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitab...
Posted on Sep 27th 2017 by eTourism Support Team
Do you have an SSL certificate on your hotel's website? If not, it's time to act fast. That's because from the start of October onwards, Google Chrome will release an update that will display a "Not Secure" warning on any web page, contact form or input f...
Posted on Sep 15th 2017 by Bryan Marsh
It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc...
Posted on Sep 8th 2017 by Bryan Marsh
Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they're ending up straight in the "Junk" file along with the heaps of other generic and impersonal marketing messages they receive everyday. Guests crave high...
Posted on Sep 1st 2017 by Bryan Marsh
Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you're consistently driving a steady stream of social traffic to your website is not always...