Hotel Marketing Blog
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Posted on Sep 8th 2017 by Bryan Marsh
Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they're ending up straight in the "Junk" file along with the heaps of other generic and impersonal marketing messages they receive everyday. Guests crave high...
Posted on Sep 1st 2017 by Bryan Marsh
Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you're consistently driving a steady stream of social traffic to your website is not always...
Posted on Aug 25th 2017 by Bryan Marsh
With the explosion of content marketing in recent years, the competition to get your hotel noticed by your guests online is fiercer than ever. Unfortunately, there's no quick fix to SEO. But with a little patience, dedication and commitment to these best...
Posted on Aug 18th 2017 by Bryan Marsh
Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and are likely to provide plenty of word of mouth recommendations. So how do you turn more of the travellers checking into your property for th...
Posted on Aug 10th 2017 by Bryan Marsh
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It's simple: however great your content and on-page SEO techniques, you need relevant, authorit...
Posted on Aug 4th 2017 by Bryan Marsh
Maintaining an active presence on YouTube is a great way to show off all that your hotel has to offer, widen your reach, promote your website and ultimately, drive bookings. In today's blog, we'll look at three simple but effective tactics for converting...
Posted on Jul 28th 2017 by Bryan Marsh
Have you taken a look at your old blog content recently? If you've been running the blog for several years, it's probably overdue a bit of a clean up. Why bother? Because both Google and your guests strongly favour fresh, highly relevant content. What's m...
Posted on Jul 19th 2017 by Bryan Marsh
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil...
Posted on Jul 12th 2017 by Bryan Marsh
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev...
Posted on Jul 6th 2017 by Bryan Marsh
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho...