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Posted on Jul 28th 2017 by Bryan Marsh
Have you taken a look at your old blog content recently? If you've been running the blog for several years, it's probably overdue a bit of a clean up. Why bother? Because both Google and your guests strongly favour fresh, highly relevant content. What's m...
Posted on Jul 19th 2017 by Bryan Marsh
Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil...
Posted on Jul 12th 2017 by Bryan Marsh
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev...
Posted on Jul 6th 2017 by Bryan Marsh
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho...
Posted on Jun 23rd 2017 by Bryan Marsh
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the...
Posted on Jun 14th 2017 by Bryan Marsh
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guest...
Posted on Jun 7th 2017 by Bryan Marsh
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven't, you're probably wondering how you can adapt your hotel's social ca...
Posted on Jun 1st 2017 by Bryan Marsh
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it's one a lot of hoteliers are still in the dark about, or see as an optional 'extra' that they'll get round to now and then when they h...
Posted on May 25th 2017 by Bryan Marsh
Most of us already receive more emails on a daily basis than we can comfortably handle a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Posted on May 18th 2017 by Bryan Marsh
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let's t...