Hotel Marketing Blog
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Posted on Apr 30th 2018 by Bryan Marsh
As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing responsive design t...
Posted on Apr 19th 2018 by Bryan Marsh
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do it? Beside the obvious factor of low rates, one of the key reasons for the s...
Posted on Apr 16th 2018 by Bryan Marsh
With the continuing dominance of the OTAs and an ever more competitive online travel market, climbing to a prominent position in the search rankings is more challenging than ever. It takes an ongoing, committed SEO strategy to secure and maintain a high r...
Posted on Apr 6th 2018 by Bryan Marsh
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands reach consumers at the early stages of the holiday plannin...
Posted on Apr 3rd 2018 by Bryan Marsh
In an industry that's all about creating aspirational experiences, images sell better than words ever can. Investing time and resources to ensure your website features carefully selected, high quality photos of your hotel will pay dividends when it comes...
Posted on Mar 23rd 2018 by Bryan Marsh
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes to choosing where to travel and stay. While review sites...
Posted on Mar 15th 2018 by Bryan Marsh
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it's OTAs that are seeing most of this increased spending, with data revealing that more than 50% of t...
Posted on Mar 9th 2018 by Bryan Marsh
It happens to anyone who produces content regularly. You spend time and effort crafting what you think is the perfect blog post, carefully optimised with the right keywords to rank highly in the SERPs. You post on social media to promote your blog and ale...
Posted on Mar 2nd 2018 by Bryan Marsh
Ever feel like you're reaching social media overload? You're not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives. They're a great way to stay in the loop with family and friends sure, but let'...
Posted on Feb 23rd 2018 by Bryan Marsh
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google's Matt Cutts has said that a brand's social presence is part of the overall mix of search ranking...