Hotel Marketing Blog

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Posted on Oct 21st 2010 by eTourism
Twitter is not just a social networking device for consumers; it has proven to be a highly successful tool for resorts....
Posted on Oct 20th 2010 by eTourism
For most people who are new to Twitter, it takes a little time to finally understand which Twitter behavior will get you followers and which ones prompt people to "Unfollow"....
Posted on Oct 18th 2010 by eTourism
Microsoft and Facebook recently announced a new partnership that brings "Like" data and profile search to Bing....
Posted on Oct 11th 2010 by eTourism
Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings....
Posted on Oct 6th 2010 by eTourism
If you're not generating enough leads and conversions, your CTA might actually be the problem. So how do you know if your CTAs may actually need a little makeover?...
Posted on Oct 5th 2010 by eTourism
Twitter officially rolls out today this new feature that allows advertisers to pay to boost their audience on Twitter by including promoted accounts on the "suggestions for you" feature on Twitter.com....
Posted on Oct 5th 2010 by eTourism
Your resort's Facebook Fan page may have thousands of fans and a handful or wall comments everyday. But does this mean your Page is truly effective?...
Posted on Oct 1st 2010 by eTourism
Gone are the days that Facebook interaction meant just occasional comment exchange on photo albums, notes and status updates. People now get to share links of articles they liked from other sites or photos they find interesting through Facebook and Twi...
Posted on Sep 30th 2010 by Bryan Marsh
Social media is fast becoming an essential part of the marketing mix for different brands. Resorts are now integrating social networking sites into their marketing campaigns; be it to promote their product, monitor conversations about their product, dete...
Posted on Sep 30th 2010 by eTourism
Last week, we blogged that Facebook Places is nearing its official roll out in Australia. Well, today we are very excited to announce that it's finally here!...
Posted on Sep 27th 2010 by eTourism
For Foursquare, it's out with the old and in with the new. Just last week, the social networking site introduced their new and improved version with Foursquare 2.0. Don't worry, this change can be beneficial for your resort....
Posted on Sep 23rd 2010 by eTourism
It always feels good to have a happy guest. It means that you have lived up to your guests' expectations. As a resort manager, you can turn these happy guests into your resort's very own online cheerleaders....
Posted on Sep 22nd 2010 by eTourism
A few weeks back, Facebook unveiled its new geolocation feature, Places"where users can check in at a particular place to share with friends. It was initially available in the United States but was recently launched in the United Kingdom and Japan....
Posted on Sep 20th 2010 by eTourism
Facebook and Microsoft are currently in talks of expanding the search ties the two have been sharing for many years. Sources say that these talks include the possibility for Microsoft's Bing search service to find data from consumer usage of the social n...
Posted on Sep 20th 2010 by eTourism
Every minute, people all over the world upload a total of 20 hours of videos in different channels such as YouTube, Vimeo, etc. As a resort manager you need to ask yourself "How are we keeping up with the growing popularity of videos"?...
Posted on Sep 17th 2010 by eTourism
Have you claimed your resort on Foursquare yet? Recently, Foursquare became more business-friendly after they created a step by step process to allow business owners to claim their venue on Foursquare....
Posted on Sep 17th 2010 by eTourism
Aside from being a great resort, how else can you get more fans on Facebook? If you are running out of ideas, don't worry. We have just the 4 fan acquisition strategies to help your resort's Facebook page gain more fans....
Posted on Sep 16th 2010 by eTourism
Last week, Google unveiled Instant"a new search interface that provides real-time suggested results as keywords are entered into the Google search box. But the main question is: how will this change affect your resort? Will Google Instant "Kill SEO" o...
Posted on Sep 9th 2010 by eTourism
Today, search giant Google introduced a new version of its search engine interface"Google Instant. This new interface provides real-time suggested results as keywords are entered into Google....
Posted on Sep 9th 2010 by eTourism
Nothing confirms how truly phenomenal your resort's services are than people raving about their experience with it through their social networking sites such as Twitter....
Posted on Sep 8th 2010 by eTourism
Keeping a resort blog is a lot more work than most people might initially think. But after a while of blogging and not receiving comments you begin to think, don't they like my blog?...
Posted on Sep 7th 2010 by eTourism
How different is your database from the rest? Like others, yours contain thousands of contact details of past, current and potential guests of your resort"all gathered by you to help build a strong relationship with them through occasional newsletters an...
Posted on Sep 6th 2010 by eTourism
Answering and acknowledging frustrated clients or interested prospects are just not enough anymore when it comes to social media marketing. We have discussed previously on how to deal with Twitter complaints but what if what you have in your hands are ju...
Posted on Sep 1st 2010 by eTourism
If you're running a resort, making new friends is a must to getting new clients. And there's no better place to begin than through the Internet....
Posted on Aug 31st 2010 by eTourism
Every resort has experienced getting small complaints from their guests one time or another, be it because they don't like the scent of the free soap or that the concierge wasn't very helpful. They are usually issues that are easy to address but when they...
Posted on Aug 31st 2010 by eTourism
While posting Facebook status updates is a great way to engage with your resort clients, there are some ways to kick them up a notch to expand your promotional potential"by using tags. The feature was overlooked by many people who aren't staying up-to-dat...
Posted on Aug 30th 2010 by eTourism
Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true today"the only difference is that Internet advanc...
Posted on Aug 30th 2010 by Bryan Marsh
You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?...
Posted on Aug 26th 2010 by Bryan Marsh
Yahoo! Search Products announced this week that Bing will now officially power Yahoo's organic search results in USA and Canada, more specifically their web, image and video search. However, they have yet to announce its official roll out in Australia,...
Posted on Aug 26th 2010 by Bryan Marsh
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won't bring you closer to success....
Posted on Aug 25th 2010 by Bryan Marsh
Hotel marketers already know that content is king, queen and prime minister that's why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that c...
Posted on Aug 24th 2010 by Bryan Marsh
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers. How do you reach them?...
Posted on Aug 24th 2010 by Bryan Marsh
After setting up your hotel's dynamic, content-managed website, what's next? Well, you have to test if it works--by saying "it works" doesn't mean it's live and people can actually go to the website....
Posted on Aug 23rd 2010 by Bryan Marsh
Landing pages have become a standard marketing practice for anyone attempting to increase conversion. But to be effective, there's a bit of art and science to what makes a landing page work, so testing and tweaking will always be required....
Posted on Aug 20th 2010 by Bryan Marsh
Facebook recently unveiled "Places", their much-awaited geolocation feature. How is it different from other location-based services such as Foursquare?...
Posted on Aug 19th 2010 by Bryan Marsh
Most hotels and apartments post photos of products and services on their pages to keep the customers updated. To date, there are many popular tools that you can use when uploading their photos. It all depends on what you are comfortable in using....
Posted on Aug 17th 2010 by Bryan Marsh
While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn how to listen....
Posted on Aug 16th 2010 by Bryan Marsh
Not getting the desired number of leads from your hotel's e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don't find it interesting....
Posted on Aug 13th 2010 by Bryan Marsh
From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their prospective guests can access even while on the road....
Posted on Aug 12th 2010 by Bryan Marsh
Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it's a channel that's poorly treated due to our excitement at the extreme ROI potential of soc...
Posted on Aug 11th 2010 by Bryan Marsh
You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote yo...
Posted on Aug 6th 2010 by Bryan Marsh
Running a resort and an online life can be a daunting task for those unprepared. Planners and pocket calendars may have left us decades ago, but the concept of organising your schedule is still very much applicable to today's digital society....
Posted on Aug 5th 2010 by Bryan Marsh
As widely expected, Facebook has recently announced that it has passed the 500 million member mark. In Australia alone, Facebook was able to garner 9,151,280 members on their site....
Posted on Aug 5th 2010 by Bryan Marsh
For Apple, making the most-wanted gadgets like the MacBook and iPad is not enough. Recently, there have been rumors that the company wants to delve into travel as well with the application called iTrave...
Posted on Aug 5th 2010 by Bryan Marsh
How to Create and use Your HootSuite Account: To create a HootSuite account visit http://hootsuite.com/ and click on the 'Sing up Now' button. Fill in the required fields and click the 'Create Account' button. You have the option to link up all y...
Posted on Aug 4th 2010 by Bryan Marsh
Facebook marketing is growing at such overwhelming speeds but it's still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?,...
Posted on Jul 21st 2010 by Bryan Marsh
It is seemingly the important question being asked by Resorts and Internet Marketing campaign managers; Facebook Group or Page? There has been recent discussion as to benefits of Pages and Groups for Resorts wanting to increase their Facebook and subse...
Posted on Jul 14th 2010 by Bryan Marsh
Over the past few years, the online travel industry has immerged as one of the most popular and booming online industries. Search engines have readily become one of the first points of call for prospective travelers to research all their travel related qu...
Posted on Jul 8th 2010 by Bryan Marsh
By now everyone in the online world has heard about Google's acquisition of Software Company ITA. We have heard the rumors of Google's potential monopoly of Cyberspace and the online travel industry, but what does this mean for companies already in the ma...
Posted on Jul 8th 2010 by Bryan Marsh
It seems as though everyone's favorite search engine giant Google is not satisfied with search engine dominance, the web has been circulating rumors recently regarding the possibility of a Google version of social networking website Facebook. Faceboo...