Hotel Marketing Blog

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Posted on Mar 1st 2011 by Bryan Marsh
Room77 is a search engine for hotel rooms with over 425,000 hotel rooms in 16 cites in the US and UK. The developer have built profiles of thousands of hotel rooms detailing information on the room location, bed types, size, proximity to the elevator plus...
Posted on Feb 28th 2011 by Bryan Marsh
Are you struggling to work out how your Hotel's Twitter account will deliver bottom-line value? Ever wondered which hotels have mastered their Twitter strategy creating enormous value for their property? Why not learn from the most successful Hotel's best...
Posted on Feb 18th 2011 by eTourism
Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that accommodation managers can easily manage their marketing strategies through these fan pages....
Posted on Feb 17th 2011 by eTourism
Hotels such as YOTEL can benefit from partial automation up to a fully automated service. This way hotles can adjust conditions to accommodate guests' individual preferences....
Posted on Feb 16th 2011 by eTourism
Website analytics tools can be used to spot potential growth, determine needed improvements for efficiency, draw attention to potential website problems, and point out what went wrong....
Posted on Feb 15th 2011 by eTourism
Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated to create more awareness of their industry, on top of getting more bookings online....
Posted on Feb 10th 2011 by eTourism
RSS (or "Really Simple Syndication") simplifies importing information from portals, weblogs and news sites. It also simplifies the way you stay informed and helps you take control of overloaded email in-boxes....
Posted on Feb 5th 2011 by eTourism
In today's highly competitive resort industry, any add-on in sales or service you have over your competitors can make the difference. A standout feature for an accommodations' website is to have the ability to chat with a live person through a website - v...
Posted on Feb 4th 2011 by eTourism
You can create the most personal and influential marketing message but it won't help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular...
Posted on Feb 3rd 2011 by eTourism
In this digital age it's important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers....
Posted on Jan 31st 2011 by eTourism
So if you have Facebook fans who aren't Twitter users, you can post your resorts' updates on your Facebook wall for your fans to see. When you do this, you can automatically post your Twitter updates straight to your Facebook wall....
Posted on Jan 30th 2011 by eTourism
The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians....
Posted on Jan 29th 2011 by eTourism
So how do these resort managers make the most out of Facebook Fan pages? Resort owners who advertise their business online can learn a lot from 7 easy steps that website owners should know...
Posted on Jan 28th 2011 by eTourism
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy....
Posted on Jan 25th 2011 by eTourism
The seven truths of email - the most powerful tool for marketing, branding, direct response, and building customer relationships - can be used to evaluate your tools and resources. Electronic mail (e-mail) provides the hospitality industry a flexible and...
Posted on Jan 13th 2011 by Bryan Marsh
Without a steady stream of traffic to your blog, there's little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort's website get more traffic?...
Posted on Nov 24th 2010 by eTourism
Marketing experts always emphasise the need to regularly create fresh and original content that it's easy to overlook the potential of previously published or posted content....
Posted on Nov 24th 2010 by eTourism
Email marketing has always been an effective way to reach out to existing and prospective guests. It's organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you permission...
Posted on Nov 24th 2010 by eTourism
Incentives are a great way to keep loyal clients as well as acquire new ones. You can reward your former and prospective guests in different channels such as social media sites or on your direct website using eTourism Online's coupon code functionali...
Posted on Nov 22nd 2010 by eTourism
Are there important events at your resort that you just need to share with the world? Perhaps your resort is sponsoring a fashion show or want to show your prospective guests how close your resort is from the beach, then Livestream for Facebook is the...
Posted on Nov 22nd 2010 by eTourism
It's been weeks since Google rolled out Instant Previews"a feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass....
Posted on Nov 11th 2010 by eTourism
Google pushes the boundaries in search even further by creating a speedier and more useful user experience with its new feature, Instant Previews...
Posted on Nov 10th 2010 by eTourism
Christmas holidays are coming up so it's time to brush up on your Internet marketing strategies if you want increased bookings before the year ends....
Posted on Nov 10th 2010 by eTourism
Time and time again, online marketing experts stress the value of a well-optimised website and content. If you're struggling with SEO, here are 5 ways on how you can optimise better....
Posted on Nov 9th 2010 by eTourism
Twitter has allowed users in the U.S. to tweet their location via its Places feature for a while now, but recent developments show that Places may be taking it a step further by letting businesses "claim" a location or place....
Posted on Nov 8th 2010 by eTourism
In the Facebook press conference last Thursday, the social networking site announced that it is making updates to its mobile apps " specifically when it comes to Facebook Places....
Posted on Nov 4th 2010 by eTourism
Google Places, formerly known as Google Maps or Google Local is Google's new way of giving more localised results....
Posted on Nov 4th 2010 by eTourism
Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline....
Posted on Nov 3rd 2010 by eTourism
After Promoted Accounts last month, Twitter will now be expanding its ad platform to the individual streams of its users with Promoted Tweets....
Posted on Nov 3rd 2010 by eTourism
In the time of Twitter, Facebook and Web 2.0, most people see publishing a newsletter as an old-fashioned, inefficient way to communicate with their desired audience. But the more savvy resort marketers realise that the benefits of a well-written, attract...
Posted on Oct 29th 2010 by Bryan Marsh
If there is such a thing as the Holy Grail of the resort industry, it should be customer service. After all the effort that's put into the advertising and promotion about a resorts scenic views and top notch amenities, it is actually great customer serv...
Posted on Oct 28th 2010 by eTourism
No matter how unfamiliar you are with Twitter, we will guide you on how to create your first account in less than 10 minutes....
Posted on Oct 27th 2010 by eTourism
ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers....
Posted on Oct 26th 2010 by eTourism
For most people, it's not only about being able to say that "I stayed in Hotel So and So." Nowadays, it just feels better for people on their holidays to say, "I stayed in Hotel So and So for only $XX a night!"...
Posted on Oct 25th 2010 by eTourism
Facebook Places may still be new in Australia but it's no reason for your resort not to begin taking advantage of its potentials....
Posted on Oct 22nd 2010 by eTourism
With a business page, you can create advertisements that appear on targeted Facebook pages and allow you to reach a wider audience. With just an email address, you can quickly set up and customise your own business account on Facebook....
Posted on Oct 21st 2010 by eTourism
Google TV has finally unveiled it's first set top box to the public. You can now watch streaming movies, live webcasts, or just about any online content on your very own TV screen....
Posted on Oct 21st 2010 by eTourism
Twitter is not just a social networking device for consumers; it has proven to be a highly successful tool for resorts....
Posted on Oct 20th 2010 by eTourism
For most people who are new to Twitter, it takes a little time to finally understand which Twitter behavior will get you followers and which ones prompt people to "Unfollow"....
Posted on Oct 18th 2010 by eTourism
Microsoft and Facebook recently announced a new partnership that brings "Like" data and profile search to Bing....
Posted on Oct 11th 2010 by eTourism
Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings....
Posted on Oct 6th 2010 by eTourism
If you're not generating enough leads and conversions, your CTA might actually be the problem. So how do you know if your CTAs may actually need a little makeover?...
Posted on Oct 5th 2010 by eTourism
Twitter officially rolls out today this new feature that allows advertisers to pay to boost their audience on Twitter by including promoted accounts on the "suggestions for you" feature on Twitter.com....
Posted on Oct 5th 2010 by eTourism
Your resort's Facebook Fan page may have thousands of fans and a handful or wall comments everyday. But does this mean your Page is truly effective?...
Posted on Oct 1st 2010 by eTourism
Gone are the days that Facebook interaction meant just occasional comment exchange on photo albums, notes and status updates. People now get to share links of articles they liked from other sites or photos they find interesting through Facebook and Twi...
Posted on Sep 30th 2010 by Bryan Marsh
Social media is fast becoming an essential part of the marketing mix for different brands. Resorts are now integrating social networking sites into their marketing campaigns; be it to promote their product, monitor conversations about their product, dete...
Posted on Sep 30th 2010 by eTourism
Last week, we blogged that Facebook Places is nearing its official roll out in Australia. Well, today we are very excited to announce that it's finally here!...
Posted on Sep 27th 2010 by eTourism
For Foursquare, it's out with the old and in with the new. Just last week, the social networking site introduced their new and improved version with Foursquare 2.0. Don't worry, this change can be beneficial for your resort....
Posted on Sep 23rd 2010 by eTourism
It always feels good to have a happy guest. It means that you have lived up to your guests' expectations. As a resort manager, you can turn these happy guests into your resort's very own online cheerleaders....
Posted on Sep 22nd 2010 by eTourism
A few weeks back, Facebook unveiled its new geolocation feature, Places"where users can check in at a particular place to share with friends. It was initially available in the United States but was recently launched in the United Kingdom and Japan....