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Posted on Oct 19th 2018 by Bryan Marsh
Incorporating videos into your marketing mix is no longer an afterthought it's a necessity. But as with every other form of content marketing, it's not enough to simply create high quality videos, you've got to stick to a range of best practices to ensure...
Posted on Oct 12th 2018 by Bryan Marsh
The ultimate aim of any hotel's website is to wrestle traffic away from the OTA's and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you're seeing high...
Posted on Oct 9th 2018 by Bryan Marsh
What's even more important than creating interesting, engaging blog content which promotes your hotel? Making sure it gets seen. Because without a content promotion strategy built into your blogging campaigns, even the best, most carefully crafted and int...
Posted on Sep 28th 2018 by Bryan Marsh
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it's simple: the bigger your email subscriber list, the more opportunities you have to engage guests...
Posted on Sep 20th 2018 by Bryan Marsh
Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a...
Posted on Sep 14th 2018 by Bryan Marsh
Content marketing is here to stay. In fact, it's an industry which is predicted to reach an estimated value of $300 billion by 2019. Since content is the king of both present and future digital marketing, it's no surprise that marketers are spending a siz...
Posted on Sep 6th 2018 by Bryan Marsh
Following a spate of concerns about privacy and data protection, it's safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improvi...
Posted on Sep 1st 2018 by Bryan Marsh
Publishing new content to your hotel's website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as a third of hotel website traffic comes from blog posts, accord...
Posted on Aug 24th 2018 by Bryan Marsh
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel's website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or...
Posted on Aug 16th 2018 by Bryan Marsh
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes in...