Hotel Marketing Blog

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Posted on Apr 7th 2014 by Lee Tester
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it's also important to set...
Posted on Apr 2nd 2014 by Bryan Marsh
You know that positive guest reviews are essential to your property's success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting hotels' false attempts to accumulate this all-important feedback online....
Posted on Apr 1st 2014 by Bryan Marsh
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost everyone has a Smartphone in their pocket, there's no need to do all the hard work setting up great shots yourself. Each time your guests c...
Posted on Mar 31st 2014 by Bryan Marsh
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB Berlin and the Worms University of Applied Sciences has looke...
Posted on Mar 26th 2014 by Bryan Marsh
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard search results worldwide. Two years on, let's take a closer look at how the service has evolved and its impact on the online travel secto...
Posted on Mar 26th 2014 by Bryan Marsh
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially "dead" or at least changed so fundamentally that it's completely unrecognizable from what it once was. The truth is, search engine optimisation is alive...
Posted on Mar 26th 2014 by Bryan Marsh
Sending out an email newsletter is a great way to stay in regular contact with your guests, alert them to new offers, increase engagement and drive booking rates, but if you're not staying on top of the hard data, how can you be sure all your hard work is...
Posted on Mar 19th 2014 by Bryan Marsh
However well you've done your guest persona research, it's not always easy thinking up blog topic ideas that are highly relevant and exciting to your audience each week. Fortunately, within just a few simple steps, you can identify the kind of blog posts...
Posted on Mar 19th 2014 by Bryan Marsh
Social media has broken down the barriers between hotels and their guests, allowing properties of all sizes to engage with their audience in a way that is less corporate, more human and more engaging. Whatever your platform(s) of choice, succeeding in the...
Posted on Mar 19th 2014 by Bryan Marsh
Where once, someone might share a positive customer service experience over a chat and a coffee with a few friends, people are now taking to social media in their droves to share photos, write reviews and publish their personal experiences with an audienc...
Posted on Mar 13th 2014 by Bryan Marsh
Noticed anything different about the Google search results lately? In the last few days the search company has begun rolling out a new design which changes the way organic search results and ads are displayed to desktop users....
Posted on Mar 12th 2014 by Bryan Marsh
You know you need to post to your property's social media accounts regularly to keep your audience engaged, but how often is enough? Is there such as thing as too often? And what's the best time of day to post for maximum results?...
Posted on Mar 12th 2014 by Bryan Marsh
As you know, your resort's blog is one of your most valuable assets when it comes to climbing the search rankings, driving traffic to your website, engaging your audience and increasing bookings. Naturally, you want your blog to perform even better, but w...
Posted on Mar 12th 2014 by Bryan Marsh
Adding fresh, interesting and well written content to your property's website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and reaching a wider audience online. Thanks to Google's 'Hummingbird' u...
Posted on Mar 6th 2014 by Lee Tester
eTourism is proud to announce that it is now a certifed Tripconnect Partner. This means that you can list your booking engine results within your Tripadvisor listing page. This is a cost per click program where you bid against other OTAs for the top posit...
Posted on Mar 5th 2014 by Bryan Marsh
With the online travel landscape only becoming more and more competitive, and an array of new marketing tactics appearing almost every week, how do you decide where to focus your efforts to get noticed by your guests in 2014? Here are 3 of the biggest tre...
Posted on Mar 5th 2014 by Bryan Marsh
Images generate more engagement across social networks than any other kind of content, which means if you're not already posting pics that resonate with your guests on a regular basis, you're missing out on a ton of shares, likes and website traffic. So h...
Posted on Mar 5th 2014 by Bryan Marsh
As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+ makes it easy to reach out to these brand evangelists an...
Posted on Feb 26th 2014 by Bryan Marsh
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings - just as long as you're doing it right. The key is to ensure you're sending out professional, welcome...
Posted on Feb 26th 2014 by Bryan Marsh
Your website is your vehicle to showcase your property. It's likely to form your guests' first impression of your business and has the power to drive more bookings than any other component of your online campaign....
Posted on Feb 26th 2014 by Bryan Marsh
You probably know by now that an effective, well maintained social media presence can boost your property's SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also...
Posted on Feb 19th 2014 by Bryan Marsh
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere....
Posted on Feb 19th 2014 by Bryan Marsh
With the world of Search constantly changing, and countless new tactics popping up in the marketer's SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results?...
Posted on Feb 19th 2014 by Bryan Marsh
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instea...
Posted on Feb 12th 2014 by Bryan Marsh
It's happened to all of us. You land on a website ready to purchase. But very quickly, you become confused. How do I navigate the site? Where can I go to see reviews? What steps do I take next to purchase?...
Posted on Feb 12th 2014 by Bryan Marsh
Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact...
Posted on Feb 5th 2014 by Lee Tester
We all know that optimising your website's content and design is a key component of any successful SEO strategy. But it's also possible to dominate the search rankings with off-site content that you control or at least influence, while at the same time im...
Posted on Feb 5th 2014 by Lee Tester
How much does your social media community really like you? Facebook's Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property's brand so you can plan ways to bette...
Posted on Feb 4th 2014 by Bryan Marsh
What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook campaigns of over 2000 holiday properties, encompassing a total of 114,...
Posted on Jan 29th 2014 by Bryan Marsh
If, following our recent blog post about Yahoo, Bing and SEO, you've decided to go ahead and dedicate a little more time to these 'alternative' search engines, this is the post for you. Worried about finding time to incorporate two more search engines int...
Posted on Jan 29th 2014 by Bryan Marsh
When you hear the words "search engine," what's the first name you think of? Chances are your answer is Google, and with good reason. The company has become synonymous with search, boasting a 67% share of the global market and an impressive 6 billion sear...
Posted on Jan 28th 2014 by Bryan Marsh
Speculation is rife that Expedia has been penalised by Google, losing an estimated 25% in its search visibility. It is thought that the search giant has come down hard on the major travel website thanks to evidence the company was using a paid links schem...
Posted on Jan 23rd 2014 by Bryan Marsh
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes without saying that if you haven't done so already, implem...
Posted on Jan 22nd 2014 by Bryan Marsh
Maintaining a blog isn't just about writing great content; it's about encouraging a dialogue with your audience. The comments section is the ideal place to encourage your guests to share their thoughts, ideas and opinions, but with so many spammers out th...
Posted on Jan 22nd 2014 by Bryan Marsh
Now that we're a few weeks into the New Year, have you stopped to think about where you'd like to take your property's marketing campaign in the coming 11 months? Taking time to reassess your efforts will keep you focused on everything you need to achieve...
Posted on Dec 18th 2013 by Administrator
SEO has changed radically in the last few years, but many businesses are still inadvertently limiting their ranking potential by relying on ineffective, outdated techniques that at best do nothing, and at worst, are actively penalised by Google. Here are...
Posted on Dec 18th 2013 by Bryan Marsh
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away fro...
Posted on Dec 17th 2013 by Bryan Marsh
The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and engage in helpful and meaningful conversations that demon...
Posted on Dec 11th 2013 by Bryan Marsh
When your guests are scouring the web for the perfect property for their next holiday, great hotel photography catches their eye and gets them daydreaming about their break. But what visuals are most likely to get travel shoppers pulling out their credit...
Posted on Dec 11th 2013 by Bryan Marsh
Your resort's website is the best tool at your disposal for driving online bookings, and as you know, SEO plays a crucial role in making sure as many of your guests as possible actually land on it. Good SEO isn't just about driving high volumes of traffic...
Posted on Dec 10th 2013 by Bryan Marsh
Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it possible for businesses to run contests on their own timelin...
Posted on Dec 4th 2013 by Administrator
Pinterest has just introduced a brand new way for its users to pin the things that interest them in the form of 'Place Pins'. This new kind of pin has been designed primarily to cater for the increasing number of travellers that use the social platform, a...
Posted on Dec 4th 2013 by Bryan Marsh
If you want to dominate search results, you need to make sure your main social profiles and pages, as well as your website itself, rank highly. One of the best ways to help these pages climb the rankings is through building links, both from external websi...
Posted on Nov 27th 2013 by Bryan Marsh
Christmas is just around the corner, and as people begin to decorate their homes for the season, it's time to think about how you can change up your resort's Facebook strategy to promote engagement and spread some festive spirit. Here are four simple idea...
Posted on Nov 27th 2013 by Bryan Marsh
TripAdvisor recently announced that content from its vast portfolio of hotel reviews will now appear in the Bing search results pages. Bing will reportedly now serve up property reviews, ratings and photos, as well as TripAdvisor's price comparison tool i...
Posted on Nov 26th 2013 by Bryan Marsh
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map. Now, thanks to image-based social media platform Pinterest, they have a convenient, visually appealing 'virtual pinboard' to share their holiday plans and dreams...
Posted on Nov 21st 2013 by Bryan Marsh
Want to know what the online travel marketing industry has in store for 2014? Here are three key trends we think you should look out for Mobile Travel At the end of last year, Google Travel estimated that around a quarter of all search engine queries rela...
Posted on Nov 20th 2013 by Bryan Marsh
Great SEO isn't just about ranking highly for those carefully chosen keywords and phrases anymore. It's about making sure you have the right content and technical strategies in place to get taken seriously by Google and get in front of as many of your gue...
Posted on Nov 19th 2013 by Bryan Marsh
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide. Vine allows users to get creative with the video cameras on their Smartphones to create...
Posted on Nov 13th 2013 by Bryan Marsh
If you've ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing automation software doesn't actually make the work of your resort's...