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Posted on Sep 6th 2018 by Bryan Marsh
Following a spate of concerns about privacy and data protection, it's safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improvi...
Posted on Sep 1st 2018 by Bryan Marsh
Publishing new content to your hotel's website on a regular basis is one of the best ways to rank highly in the search results pages and attract a steady stream of traffic. In fact, as much as a third of hotel website traffic comes from blog posts, accord...
Posted on Aug 24th 2018 by Bryan Marsh
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel's website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or...
Posted on Aug 16th 2018 by Bryan Marsh
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes in...
Posted on Aug 13th 2018 by Bryan Marsh
You don't need to hear it again: it's easier (and cheaper) to retain a previous guest than it is to obtain a new one. And one of the most important components of retention marketing is email. In today's blog we'll look at how you can leverage what you alr...
Posted on Aug 6th 2018 by Bryan Marsh
No matter how much the rest of the digital marketing landscape evolves, Google's domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google's un...
Posted on Jul 27th 2018 by Bryan Marsh
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google includes site speed among one of the many factors its uses to de...
Posted on Jul 20th 2018 by Bryan Marsh
Every marketer out there has heard about the importance of publishing "quality" content by now. But the definition of quality is open to definition and varies wildly by brand and audience type. For instance, for a while now digital marketers have extolled...
Posted on Jul 10th 2018 by Bryan Marsh
No matter what stage of the holiday planning journey they're at, when guests land on your hotel's website, you want them to complete an action. Sign up for your property's email newsletter, make an enquiry, share your content or make a booking. When it co...
Posted on Jun 22nd 2018 by Bryan Marsh
What is your hotel's digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...