Hotel Marketing Blog

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Posted on Nov 20th 2015 by Bryan Marsh
If you want to increase Likes and shares and get noticed in your guests' social newsfeeds, you need to create plenty of fresh and engaging content on a regular basis. But running powerfully effective social content campaigns needn't take a huge toll on yo...
Posted on Nov 16th 2015 by Bryan Marsh
Online Travel Agents have become the first port of call for guests searching for a great deal on their next night away. Sites like Expedia and booking.com allow consumers to compare and book the best deals on hotel rooms within a few clicks, which means f...
Posted on Nov 4th 2015 by Bryan Marsh
With more than 74 million installs worldwide, Wordpress is the most popular CMS and blogging system available on the web. It's not surprising it has become so popular. After all, the tool is freely available, easily customisable and simple for almost anyo...
Posted on Oct 29th 2015 by Bryan Marsh
When it's time to build or redesign a website, price is top-of-mind for most hotels. Your resources are limited, and you want to get your new website up and running as quickly as possible without completely blowing your marketing budget....
Posted on Oct 23rd 2015 by Bryan Marsh
In a bid to climb the search rankings and attract more customers to their websites, businesses are creating more content than ever before. But although publishing lots of new content to your resort's website and social media pages is important, quantity a...
Posted on Oct 14th 2015 by Bryan Marsh
Travel shoppers visit your hotel's website to learn about your property and get a feel for the holiday experience you offer. In today's digital age, it's the virtual 'front door' your guests use to take a look around your resort before they book. Your web...
Posted on Sep 21st 2015 by Bryan Marsh
Search engines, and particularly Google, remain one of your guests' favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet prese...
Posted on Sep 10th 2015 by Bryan Marsh
Image-based posts are some of the best performing types of content when it comes to driving Likes, comments, shares and click-throughs on Facebook. Are your resort's image posts performing as well as you'd like? Maximising engagement for the pictures you...
Posted on Sep 2nd 2015 by Admin
Search engines have come a long way since the early days of the internet, which means search marketers have had to change their game plans quite drastically in their attempts to master them. Keywords remain important, but you'll need to do far more than...
Posted on Aug 25th 2015 by Bryan Marsh
Are you trying to boost your hotel's Facebook engagement rates? If so, you'll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
Posted on Aug 19th 2015 by eTourism Support
eTourism has released a new update to our market leading reservations software eTourism Online. We have built a "Closed to Arrival" (CTA) and a "Closed to Departure" (CTD) functionality to enable managers to administer their inventory and maximise their o...
Posted on Aug 17th 2015 by Bryan Marsh
Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati...
Posted on Jul 20th 2015 by eTourism Support
Due to popular demand - eTourism is pleased to announce that we have now created 2 new pieces of functionality to assist in selling your rooms online: ADVANCED PURCHASE & NON-REFUNDABLE RATES!...
Posted on Apr 9th 2015 by Lee Tester
The internet is becoming more mobile by the day, and unsurprisingly, it's Google that is leading the way. In just two weeks, the search company will launch its biggest shake-up of mobile search to date, as it begins using mobile friendliness as a signal w...
Posted on Apr 8th 2015 by Bryan Marsh
With a world of opinions and information right at their fingertips, it's now a given that your guests will check out a fair number of reviews before making a booking. So how can you make sure that you're using these reviews to your best advantage? Of cour...
Posted on Apr 2nd 2015 by Bryan Marsh
You know what's even more important than creating great content to engage and inform your guests? Making sure they can actually find it! A successful content creation campaign is all about publishing high quality content regularly, and putting the extra w...
Posted on Apr 1st 2015 by Bryan Marsh
2014 saw an upsurge in travellers using their handheld devices not only to browse and plan their breaks, but also to book. Although it does not yet rival desktop when it comes to booking volume, mobile has become a major distribution channel which hotels...
Posted on Mar 25th 2015 by Bryan Marsh
Today's travellers are researching, planning and booking their breaks online, and more than ever before their using their Smartphones to help them do it. It's a trend that is only set to escalate according to data specialists Euromonitor, who predict that...
Posted on Mar 24th 2015 by Bryan Marsh
With masses of businesses and brands vying for your audience's attention on Facebook, how can you make sure your content breaks through the noise? Visual storytelling might be the answer. By creating posts with an emotional pull and eye-catching visual ap...
Posted on Mar 18th 2015 by Bryan Marsh
Content creation is one of the most effective ways you can connect to your guests on a deeper level, without eating too much into your marketing budget. A successful content marketing campaign will help you stay visible in search results, drawing guests t...
Posted on Mar 17th 2015 by Bryan Marsh
Your email contact list has a pretty short shelf life. It degrades over time as your contacts decide to opt-out of email communication, forget their passwords, or simply abandon that old email account they only set up to fill in website forms. That's why...
Posted on Mar 12th 2015 by Bryan Marsh
Partnering with OTAs can be pretty addictive. After all, they get your property seen by a wide online audience and can generally be relied on to generate a steady stream of bookings with minimal input on your part. But as all hotel marketers know only too...
Posted on Mar 11th 2015 by Bryan Marsh
As you've probably heard, Google recently made an announcement stating its intention to use mobile-friendliness as a ranking signal from April this year. In case you still needed it, this news should be the final push you've been waiting for to make a mob...
Posted on Mar 4th 2015 by Bryan Marsh
Want to reach a wider audience with your resort's website content? All it takes is a few simple steps to maximise the appeal of your site's content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and t...
Posted on Mar 3rd 2015 by Bryan Marsh
SEO has come a long way. Following the Hummingbird algorithm update of 2013, Google has been placing less value on keyword matching, focusing instead on context, uniqueness and quality in an attempt to serve up the most relevant results for its users. So...
Posted on Feb 24th 2015 by Bryan Marsh
However many marketing goals you've made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest engagement are pretty near the top of the list. Let's take a look at som...
Posted on Feb 24th 2015 by Bryan Marsh
More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and...
Posted on Feb 17th 2015 by Bryan Marsh
Content marketing is one of the most important ways to catch your guests' attention and drive more bookings online. It's also one of the most difficult skills to master. If you know you need to up your content game, but you're not sure where to start, her...
Posted on Feb 17th 2015 by Bryan Marsh
A high bounce rate is bad news for any email marketing campaign. Not only does it mean a high percentage of your messaging is not reaching the people it's meant to, it can also tarnish your sender reputation and damage the deliverability of future campaig...
Posted on Feb 10th 2015 by Bryan Marsh
In the past couple of years, Google has put a big emphasis on the link between "quality content" and ranking highly in the search results. But what exactly does quality content look like? Put together using Google's guidelines and our own experience, here...
Posted on Feb 10th 2015 by Bryan Marsh
Valentine's Day happens this weekend, and according to some experts, the emotionally-charged occasion is second only to Christmas when it comes to consumer spending. If you haven't yet started planning how to capitalise on this year's event, it's not too...
Posted on Feb 3rd 2015 by Bryan Marsh
Email marketing is one of the best ways to connect with your guests, drive traffic to your website and generate bookings. It also offers the best ROI of all the digital channels, making a creative, ongoing email campaign a necessity for any business that...
Posted on Feb 3rd 2015 by Bryan Marsh
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world's most used social network, its shares you need to chase. The platform's algorithm gives more weightin...
Posted on Jan 27th 2015 by Bryan Marsh
In the last week, Google has been sending out emails to sites which are not currently mobile-friendly, warning webmasters that their content will not rank highly for smartphone users. The email notifications, which have been sent out on a mass scale via W...
Posted on Jan 27th 2015 by Bryan Marsh
Google has changed search dramatically in the last couple of years, transforming it from a system that could be 'tricked' with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant re...
Posted on Jan 20th 2015 by Bryan Marsh
If you're anything like us, you've probably grown pretty bored of all the promotional emails that ended up in your inbox over the recent Christmas break. It's highly likely that some of your guests feel the same, which is why this is a great time to bring...
Posted on Jan 20th 2015 by Bryan Marsh
Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas...
Posted on Jan 16th 2015 by Bryan Marsh
Creating an effective SEO campaign is an ongoing commitment " you should be continuingly revisiting your strategies to ensure your site ranks highly in the SERPs and gets clicked-on by your guests. Now that the New Year celebrations are over, why not take...
Posted on Jan 13th 2015 by Bryan Marsh
Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su...
Posted on Oct 29th 2014 by Bryan Marsh
It has happened to all of us. You've created the perfect email message for your guests. You've polished each sentence to address their needs and engage their interests. You've taken time to pick the most compelling subject line you can think of....
Posted on Oct 29th 2014 by Bryan Marsh
Do your guests review your property on Facebook? The social platform's star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5. If you choose to display them,...
Posted on Oct 22nd 2014 by Bryan Marsh
Is your content campaign generating the results you need, or does it seem to be falling flat? Creating content has become a central component of every business's online campaign. It's one of the most important ways to reach your guests, build authority wi...
Posted on Oct 22nd 2014 by Bryan Marsh
In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic. It's now time to turn our attention to the of...
Posted on Oct 16th 2014 by Bryan Marsh
Perfecting your SEO strategy is not a one-off task; it's an ongoing commitment. After all, Google is reported to make more than 500 algorithm tweaks annually, many of which have the potential to impact your website's ranking, the amount of organic traffic...
Posted on Oct 16th 2014 by Bryan Marsh
Your guests might be stocking up on sweets for trick-or-treaters, but it's time for you to think slightly further ahead and start strategising your resort's Christmas email campaigns. Email continues to be one of the most effective ways to reach your audi...
Posted on Oct 8th 2014 by Bryan Marsh
Do you track your resort's website metrics consistently? Perhaps you're unsure how to best put the data to use to maximise your marketing efforts? To understand which aspects of your content strategy are working, and which are falling flat, you need to lo...
Posted on Oct 7th 2014 by Bryan Marsh
Running tests on your blog is essential if you want to discover the best strategies for driving more blog visits, and turn more of those visits into subscribers and bookings. Fortunately, you can run tests on practically every aspect of your blogging camp...
Posted on Sep 24th 2014 by Bryan Marsh
There's no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won't just cause a headache for your guests, it'll lose you masses of...
Posted on Sep 24th 2014 by Bryan Marsh
Images and video have appeared in search results for some time now, but often, rich media of this type is very much an afterthought when it comes to search engine optimisation. Although optimising text content is integral to any successful SEO strategy, p...
Posted on Sep 22nd 2014 by Bryan Marsh
The Apple Watch was unveiled in a live event in California last week, alongside a preview of the iPhone 6 and 6 Plus. Set to go on sale early next year, the highly anticipated product is Apple's first all-new design since the original iPad in 2010....