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Posted on May 25th 2016 by Bryan Marsh
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it's essential to get personal. In today's blog, we'll look at how using your guests' psychographic and demographic data to...
Posted on May 18th 2016 by Bryan Marsh
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated...
Posted on May 13th 2016 by Bryan Marsh
With 87% of Millennials admitting their phone never leaves their side day or night and 68% of smartphone users checking their phone within 15 minutes of waking up, ensuring your content can be engaged with from a small screen has become an essential compo...
Posted on May 11th 2016 by Bryan Marsh
Are you struggling to juggle all your hotel's social media tasks? Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts. In today's blog, we'll look at 5 ways to stre...
Posted on May 6th 2016 by Bryan Marsh
Google Analytics offers a wealth of data on the people who are landing on your website and how they're engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing p...
Posted on May 5th 2016 by Bryan Marsh
If there's one thing hoteliers are keen to get right when planning a new website, it's the booking engine. After all, this is the final nudge " the point at which guests select their room type and length of stay, enter their credit card details and...
Posted on Apr 27th 2016 by Bryan Marsh
Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and...
Posted on Apr 26th 2016 by Bryan Marsh
Encouraging reviews and managing online reputation is an integral part of any hotel's internet marketing campaign. Before parting with their money, your guests are seeking out the views and experiences of other travellers and using this information to dec...
Posted on Apr 21st 2016 by Bryan Marsh
If you haven't made sure your hotel's website is easy to use on mobile devices yet, you're going to miss out on a whole lot of conversions. That goes without saying. What's perhaps more surprising, is that simply building a mobile version of your...
Posted on Apr 20th 2016 by Bryan Marsh
Did you know your hotel's social media activities can serve as a valuable boost to your SEO? In today's blog, we'll look at 3 ways social can support your website's visibility in the search results. 1. Own the SERPs For Your Hotel's Business Name If you w...