Hotel Marketing Blog

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Posted on Aug 1st 2016 by Bryan Marsh
If you keep an eye on your website's analytic data, you'll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console will often provide immediate explanations for a decline in traffic a...
Posted on Jul 26th 2016 by Bryan Marsh
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...
Posted on Jul 21st 2016 by Bryan Marsh
If you want to maximise your hotel's online bookings, one of the most important elements to get right is your website photography. Industry research has revealed that travel shoppers are up to 150% more likely to engage with a website which features a min...
Posted on Jul 16th 2016 by Bryan Marsh
Building a sizeable contact database is the first step of any email marketing campaign and it's perhaps the task that gets talked about the most. If you actually want to drive results though, you've got to pay as much attention to building a trustworthy r...
Posted on Jul 13th 2016 by Bryan Marsh
Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it's...
Posted on Jul 11th 2016 by Bryan Marsh
Today's travellers expect to be more than just another name on your hotel's contact list; they want a personalised marketing experience tailored to their individual needs and preferences. In simple terms, the more relevant the content you can deliver to y...
Posted on Jul 7th 2016 by Bryan Marsh
When starting out on social media, most hoteliers approach content creation from their property's perspective, focusing on creating posts that show off all their great facilities, offers and discounts. It's not surprising, since the whole goal of social m...
Posted on Jul 4th 2016 by Bryan Marsh
93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the other search engines understand how your website is likely to be a relevant and helpful source of information for these queries. Appearing...
Posted on Jun 28th 2016 by Bryan Marsh
Do you want to expand your hotel's social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content gets discovered by the widest possible audience. By fine-tuning t...
Posted on Jun 24th 2016 by Bryan Marsh
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it's essential to keep on top of these changes if you want to beat your competition and get found in the search results by your guests. Here are 4...
Posted on Jun 22nd 2016 by Bryan Marsh
Hoteliers spend millions of dollars each year on digital marketing campaigns designed to drive more online bookings. But even with this investment, 81% of travel planners will leave a website before finalising their booking, according to recent research f...
Posted on Jun 17th 2016 by Bryan Marsh
What's the first thing people look at when they arrive on your hotel's Facebook page? You got it it's your Facebook cover photo. Since it's probably the most noticeable part of your page, it's essential that your cover photo is eye-catching, engaging and...
Posted on Jun 15th 2016 by Bryan Marsh
Content marketing can be time consuming, but it doesn't have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help save time, boost your productivity and drive results. 1. Optimi...
Posted on Jun 10th 2016 by Bryan Marsh
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more 'popular' a hotel is based on these factors, the better its ranking position whenever travellers search for properti...
Posted on Jun 8th 2016 by Bryan Marsh
The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do...
Posted on Jun 2nd 2016 by Bryan Marsh
Running a blog can be time-consuming, but it remains one of the best ways to attract a steady stream of traffic to your website, win points with Google and strengthen your relationship with your audience. Most hotels start blogging with the best intention...
Posted on Jun 1st 2016 by Bryan Marsh
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction...
Posted on May 31st 2016 by Bryan Marsh
Adding videos to your hotel's social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content needn't cost you thousands of dollars for high end production. In fact, som...
Posted on May 27th 2016 by Bryan Marsh
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don't have online travellers landing on your website, it's impossible to convert them into bookings and loyal, lon...
Posted on May 25th 2016 by Bryan Marsh
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it's essential to get personal. In today's blog, we'll look at how using your guests' psychographic and demographic data to...
Posted on May 18th 2016 by Bryan Marsh
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated...
Posted on May 13th 2016 by Bryan Marsh
With 87% of Millennials admitting their phone never leaves their side day or night and 68% of smartphone users checking their phone within 15 minutes of waking up, ensuring your content can be engaged with from a small screen has become an essential compo...
Posted on May 11th 2016 by Bryan Marsh
Are you struggling to juggle all your hotel's social media tasks? Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts. In today's blog, we'll look at 5 ways to stre...
Posted on May 6th 2016 by Bryan Marsh
Google Analytics offers a wealth of data on the people who are landing on your website and how they're engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing p...
Posted on May 5th 2016 by Bryan Marsh
If there's one thing hoteliers are keen to get right when planning a new website, it's the booking engine. After all, this is the final nudge " the point at which guests select their room type and length of stay, enter their credit card details and...
Posted on Apr 27th 2016 by Bryan Marsh
Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and...
Posted on Apr 26th 2016 by Bryan Marsh
Encouraging reviews and managing online reputation is an integral part of any hotel's internet marketing campaign. Before parting with their money, your guests are seeking out the views and experiences of other travellers and using this information to dec...
Posted on Apr 21st 2016 by Bryan Marsh
If you haven't made sure your hotel's website is easy to use on mobile devices yet, you're going to miss out on a whole lot of conversions. That goes without saying. What's perhaps more surprising, is that simply building a mobile version of your...
Posted on Apr 20th 2016 by Bryan Marsh
Did you know your hotel's social media activities can serve as a valuable boost to your SEO? In today's blog, we'll look at 3 ways social can support your website's visibility in the search results. 1. Own the SERPs For Your Hotel's Business Name If you w...
Posted on Apr 15th 2016 by Bryan Marsh
Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t...
Posted on Apr 13th 2016 by Bryan Marsh
Although much of the focus has shifted to social media marketing in recent years, when it comes to reaching out to your guests with highly targeted messaging, email is pretty hard to beat. Used effectively, it's a powerful way to drive guest loyalty, impr...
Posted on Apr 8th 2016 by Bryan Marsh
Your website is your hotel's biggest and best selling tool, or at least it should be. If you want to beat the OTA's, showcase your property and drive more direct bookings than ever before, it's important not to lose your guests just when you get them wher...
Posted on Apr 6th 2016 by Bryan Marsh
Everyone has a bad habit (or two) that they just can't quite break, whether it's biting our fingernails, checking Facebook every 5 minutes or hitting the snooze button too often in the morning. The same is true when it comes to social media marketing. Exc...
Posted on Apr 1st 2016 by Bryan Marsh
Running a Facebook contest can be a great way to promote your brand, learn about your guests and increase your reach on social media. If you're thinking of holding a contest for your resort's Facebook audience, this easy to follow checklist of 10 tips is...
Posted on Mar 14th 2016 by eTourism Support Team
Gain more control on when you want your Corporation Coupons be available through a new feature included in eTourism's latest update. There may be instances when you would like to block certain dates from using coupons and instead of manually disabling the...
Posted on Mar 2nd 2016 by Bryan Marsh
If you've been following travel industry blogs for awhile, there's a good chance you've heard of the so-called 'billboard effect.' In case you haven't, the idea is that OTAs such as Expedia can be used as a kind of marketing billboard for hotels that rath...
Posted on Mar 1st 2016 by Bryan Marsh
Email marketing allows you to deliver targeted messaging to countless guests all over the world at a low cost, and at a time that suits both you and them. But if you want to compete against some of the biggest companies in the world for attention in your...
Posted on Feb 29th 2016 by Bryan Marsh
Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that enga...
Posted on Feb 25th 2016 by Bryan Marsh
Online Travel Agencies can get your property's name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent hoteliers are strugglin...
Posted on Feb 18th 2016 by Bryan Marsh
Blogging is one of the most reliable ways to drive a steady flow of organic traffic to your hotel's website. If you regularly publish relevant, high quality blog articles, it will increase your rankings in the SERPs, especially if you take time to optimis...
Posted on Feb 17th 2016 by Bryan Marsh
With the number of social media users now at 1.82 billion worldwide, it goes without saying that maintaining an active presence on the most popular networks is an essential component of your hotel's marketing plan. But how can you communicate your message...
Posted on Feb 10th 2016 by Bryan Marsh
As you're probably aware, SEO is far from dead. In fact, it's still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But SEO has changed, and the tricks and cheats once touted as the quick wa...
Posted on Feb 3rd 2016 by Bryan Marsh
If you regularly check in on your Google Analytics data to see how your resort's website is performing (as you should), you're probably keeping an eye on your Bounce Rate. This much talked about quality metric represents the percentage of visitors who lan...
Posted on Jan 27th 2016 by Bryan Marsh
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an average of 12 billion online searches are made every month, and that's just in the US. With so many people using Google and other search e...
Posted on Jan 21st 2016 by Bryan Marsh
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be...
Posted on Jan 13th 2016 by Bryan Marsh
So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your...
Posted on Dec 15th 2015 by Bryan Marsh
Are your hotel's videos falling flat on YouTube? Optimising your content to take advantage of the site's algorithm will ensure your videos get seen by more of your guests. In today's blog, we'll look at 5 ways you can rank higher in YouTube search. 1. Dis...
Posted on Dec 10th 2015 by Bryan Marsh
Most hotels have accepted by now that creating glowing reviews of their own business is not a wise idea. But what if your property is one of the many businesses unlucky enough to fall victim to malicious fake reviews? Whether they are posted by your compe...
Posted on Dec 3rd 2015 by Bryan Marsh
Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re...
Posted on Nov 25th 2015 by Bryan Marsh
Like it or not, Christmas is approaching fast and if you want to maximise festive bookings, you need to start preparing right now. Tempted to put it off a bit longer? Don't be! Take a look at our quick guide below and make the busiest time of year work...