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Posted on Jun 14th 2017 by Bryan Marsh
Whatever new social platform your guests are adopting, email remains a powerful and reliable way to engage your audience from first contact right through to booking and (hopefully) return trip. Thanks to analytics data and your own knowledge of your guest...
Posted on Jun 7th 2017 by Bryan Marsh
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven't, you're probably wondering how you can adapt your hotel's social ca...
Posted on Jun 1st 2017 by Bryan Marsh
Engaging, SEO boosting, and powerfully promotional, blogging is a tool hotel marketers ignore at their own peril. But it's one a lot of hoteliers are still in the dark about, or see as an optional 'extra' that they'll get round to now and then when they h...
Posted on May 25th 2017 by Bryan Marsh
Most of us already receive more emails on a daily basis than we can comfortably handle a fair chunk of which are marketing messages which are easier just to ignore, am I right? Does that mean that sending email campaigns to your guests is a waste of your...
Posted on May 18th 2017 by Bryan Marsh
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let's t...
Posted on May 10th 2017 by Bryan Marsh
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don't want to increase. A high bounce rate often indicates that a page offers a poor user e...
Posted on May 4th 2017 by Bryan Marsh
Increasing the amount of time guests spend watching your hotel's YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or "audience retent...
Posted on Apr 26th 2017 by Bryan Marsh
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel's online strategy. Unfortunately, it's also one of the most difficult areas to master, with hundreds of Google algor...
Posted on Apr 20th 2017 by Bryan Marsh
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo...
Posted on Apr 12th 2017 by Bryan Marsh
Since sending out any email - let alone an important bulk marketing mail out - is an irreversible process, you have just one shot to get it right. In today's post, we'll look at some of the most common mistakes which could be jeopardising your open and cl...