Hotel Marketing Blog
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Posted on Aug 25th 2016 by Bryan Marsh
Whatever the demographic makeup of your guests, it's safe to say that many of them live out a large portion of their lives on social media posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and rese...
Posted on Aug 23rd 2016 by Bryan Marsh
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience and craft messaging that resonates and turns casual trave...
Posted on Aug 6th 2016 by Bryan Marsh
With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu...
Posted on Aug 3rd 2016 by Bryan Marsh
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it's essential to get on the right side of this new generation of travellers planning their breaks online....
Posted on Aug 1st 2016 by Bryan Marsh
If you keep an eye on your website's analytic data, you'll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console will often provide immediate explanations for a decline in traffic a...
Posted on Jul 26th 2016 by Bryan Marsh
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...
Posted on Jul 21st 2016 by Bryan Marsh
If you want to maximise your hotel's online bookings, one of the most important elements to get right is your website photography. Industry research has revealed that travel shoppers are up to 150% more likely to engage with a website which features a min...
Posted on Jul 16th 2016 by Bryan Marsh
Building a sizeable contact database is the first step of any email marketing campaign and it's perhaps the task that gets talked about the most. If you actually want to drive results though, you've got to pay as much attention to building a trustworthy r...
Posted on Jul 13th 2016 by Bryan Marsh
Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it's...
Posted on Jul 11th 2016 by Bryan Marsh
Today's travellers expect to be more than just another name on your hotel's contact list; they want a personalised marketing experience tailored to their individual needs and preferences. In simple terms, the more relevant the content you can deliver to y...