Hotel Marketing Blog
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Posted on Feb 3rd 2017 by Bryan Marsh
It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well in fact, organic search consistently generates t...
Posted on Jan 27th 2017 by Bryan Marsh
If you've been using content marketing to promote your hotel online for a while, chances are you've already created a sizeable number of blog posts. But are they actually generating traffic? No matter how interesting, helpful and engaging your content, if...
Posted on Nov 19th 2016 by Bryan Marsh
Mastering mobile can make the difference between skyrocketing booking rates and stagnation this holiday season. In today's blog, we'll look at 4 key ways you can make the most of mobile marketing to reach more of your guests this Christmas. A Responsive W...
Posted on Nov 16th 2016 by Bryan Marsh
Content Marketing is a crucial tool for driving audience engagement, promoting your hotel and boosting your property's position in the search engine results pages. There's a huge amount of advice out there about how brands can deliver better content onlin...
Posted on Oct 20th 2016 by Bryan Marsh
Choosing the right words to rank for can make or break the success of your hotel's PPC campaigns. By taking time to conduct research into the market's demand for certain keywords and phrases, you can identify the words to target to reach more of your gues...
Posted on Oct 19th 2016 by Bryan Marsh
It's approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it's time to at least start to spare a thought towards this year's holiday campaigns. Social media offers a fantastic opportunity to re...
Posted on Oct 13th 2016 by Bryan Marsh
Social media marketing is about promoting your brand and getting word out there about your hotel, but it's also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of y...
Posted on Oct 11th 2016 by Bryan Marsh
Maintaining a high click-through rate is essential if you want your hotel's marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you've been running your hotel's email marketing campaign for a while, no do...
Posted on Oct 5th 2016 by Bryan Marsh
Blogging is a great way to differentiate yourself from the competition, establish yourself as an authority in the eyes of Google, climb the search rankings and engage your guests. Unfortunately, it's also really easy to get wrong. With millions of new pie...
Posted on Oct 4th 2016 by Bryan Marsh
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small hotels and resorts with just one location, such schemes...