Google

Posted on Oct 16th 2013 by Bryan Marsh
One of the most significant changes of Google's recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results content. Now, each time a user makes a search enquiry, Google will...
Posted on Oct 16th 2013 by Bryan Marsh
Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The update, nicknamed Hummingbird, is the search company's latest move designed to deliver a higher quality service to its users. How the updat...
Posted on Oct 9th 2013 by Bryan Marsh
Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to your resort's particular niche, your website will attract higher quality traffic and generate more bookings than ever before. Decide on Your...
Posted on Oct 8th 2013 by Lee Tester
When Google developed Google+, it created a SEO powerhouse designed to dominate search results above Facebook, Twitter and all other social media platforms. Want to take advantage of this domination and get your resort noticed in search results? Here's a...
Posted on Oct 1st 2013 by Lee Tester
You've had your resort's website professionally designed to showcase your property's best features. You're driving traffic there through a carefully thought-out marketing campaign that includes a social media strategy, email, blogging and possibly pay-per...
Posted on Sep 12th 2013 by Bryan Marsh
Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property's best features to life, capturing the attention and imagination of guests and getting them ready to make a booking. With a little time and effort, the...
Posted on Sep 10th 2013 by Bryan Marsh
Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query, the company has introduced a series of algorithm updates...
Posted on Sep 3rd 2013 by Bryan Marsh
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of S...
Posted on Aug 28th 2013 by Lee Tester
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. Despite this rapid rise to success, it seems many businesses and bra...
Posted on Feb 19th 2013 by Bryan Marsh
Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a run through of the most prominent changes....