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Posted on Apr 26th 2017 by Bryan Marsh
Responsible for delivering holiday planning travellers directly to your website, SEO is one of the most important components of your hotel's online strategy. Unfortunately, it's also one of the most difficult areas to master, with hundreds of Google algor...
Posted on Feb 22nd 2017 by Bryan Marsh
With the huge emphasis that has been placed on content production in recent years, competition for travel consumers' attention online has never been fiercer. A high quality and strategic SEO campaign is therefore essential if you want to be the best answe...
Posted on Feb 8th 2017 by Admin
The competition for your guests' attention online is fiercer than ever, and one thing's for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer. So, how do you know if your competition is s...
Posted on Sep 28th 2016 by Bryan Marsh
If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...
Posted on Jul 4th 2016 by Bryan Marsh
93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the other search engines understand how your website is likely to be a relevant and helpful source of information for these queries. Appearing...
Posted on May 6th 2016 by Bryan Marsh
Google Analytics offers a wealth of data on the people who are landing on your website and how they're engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing p...
Posted on Apr 15th 2016 by Bryan Marsh
Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t...
Posted on Feb 25th 2016 by Bryan Marsh
Online Travel Agencies can get your property's name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent hoteliers are strugglin...
Posted on Feb 3rd 2016 by Bryan Marsh
If you regularly check in on your Google Analytics data to see how your resort's website is performing (as you should), you're probably keeping an eye on your Bounce Rate. This much talked about quality metric represents the percentage of visitors who lan...
Posted on Sep 21st 2015 by Bryan Marsh
Search engines, and particularly Google, remain one of your guests' favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet prese...