Blog
Your 5 Social Media Priorities For 2018
2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat’s popularity shows no signs of waning. With just over a...
Give These Outdated Content Marketing Strategies The Slip in 2018
The online marketing industry is constantly evolving, and the cycle from “next big tactic” to waste of time moves pretty fast. If you’re using any of the content marketing...
How To Win At Your Hotel’s Email Marketing Strategy This Christmas
Out of all the tactics marketers will put into action to compete for their audience’s attention this holiday season, email marketing continues to be one of the most important. If you want to...
Here Are Two Simple But Powerful Ways To Engage Last Minute Travel Shoppers This Christmas
Black Friday and Cyber Monday have come and gone in a whirlwind of consumer excitement and spending. It’s now time to think slightly further down the road, adopt new tactics and target...
3 Steps To Driving More Facebook Traffic To Your Hotel’s Blog Posts
If you have an active blog on your hotel’s website - which you absolutely should if you want to maximise your brand’s reach and generate direct bookings – you’re probably...
5 Key SEO Trends For 2018
As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google’s algorithm, the search landscape is...
A Quick Guide To Setting Up Your Hotel’s YouTube Channel
Do you know what the world’s second biggest search engine after Google is? YouTube. Billions of people are making billions of video searches and watching hour upon hour of content everyday, on...
Voice Search Is Taking Over: Is Your Hotel Ready To Adapt?
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly...
4 Tips To Boost The Social Customer Service Experience
The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact...