Increase Your Facebook Fans in 4 Simple Ways

Posted on Sep 17th 2010

Aside from being a great resort, how else can you get more fans on Facebook?

If you are running out of ideas, don’t worry.  We have just the 4 fan acquisition strategies to help your resort’s Facebook page gain more fans.:

1. Turn Guests into Fans at Time of Booking
If guests like you enough to stay in your resort, it’s highly probable that they’ll like your Facebook page too. But you will need to give them a little push. The easiest way is to make a Facebook Like Box the most prominent item on your thank you/confirmation page.

Another strategy is to use another incentive to get them to like your page- for example, a contest that requires liking to enter. With a little programming, you can require that they become a fan of your page first and post a message on their wall about you, before you can add them to your database of contest entrants. This increases your fan-base and gets some word of mouth out about you as well.

2. Like with a Prize
On your resort’s Facebook page, create a special landing tab for new visitors who haven’t LIKED the page yet, make that the default tab for non-likers.  Add a special reward (like a 20% discount on bookings) to the landing page for Facebook users.  But before they can get to use the promo, they must LIKE your page.

This increases the percentage of new visitors that like your page. And if you run Facebook ads, that decreases your cost per new fan.

3. Incentivised Word of Mouth Contests
If you have prizes to give away, you have the opportunity to engage your current fans and boost your fan base through word of mouth.  If you don’t have anything, look for partners that do have things to give away that want more exposure themselves. Then you both benefit from the conversation and fan growth it drives.

The basic idea is something like this:
“Hey, post your best beach travel photo on our fan page wall and whoever gets the most likes and comments wins an ocean-view spa package from our resort.”

The conversation could start with any question relevant to your offerings, benefits, or audience.  You’ve told them they’ll win if they get the most engagement, so you’re incentivising them to post and then tell all their friends to come to the wall to like and comment, and what do those friends have to do first? LIKE your page.

4. Email Conversion
Some say a Facebook fan is worth twice what an email subscriber is worth, because you have to ability to reach their friends too. It’s much easier to get a fan to bring their friend in than for an email subscriber to get you another email subscriber. And the value of a fan or email really depends on what you do with them.

But if your have hundreds or even thousands of guest or potential guest’s email addresses in your database, you should not put them to waste.  So whenever you send your weekly or monthly e-newsletter, add a small box that will tell them about your Facebook page and your “Facebook Incentivised Like” discount.  Also, add your Facebook profile i.d. in your email signature because you never know who might start liking your page from you email contacts.


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