Social Media

Posted on Feb 5th 2014 by Lee Tester
How much does your social media community really like you? Facebook's Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property's brand so you can plan ways to bette...
Posted on Feb 4th 2014 by Bryan Marsh
What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook campaigns of over 2000 holiday properties, encompassing a total of 114,...
Posted on Dec 17th 2013 by Bryan Marsh
The most successful businesses on Twitter do much more than simply spam their followers about how great they are. They use the platform to listen to their customers, check up on the competition and engage in helpful and meaningful conversations that demon...
Posted on Dec 10th 2013 by Bryan Marsh
Have the rules and regulations surrounding Facebook contests caused you to shy away from trying them in the past? Not long ago the social network quietly updated its promotions policy, making it possible for businesses to run contests on their own timelin...
Posted on Dec 4th 2013 by Administrator
Pinterest has just introduced a brand new way for its users to pin the things that interest them in the form of 'Place Pins'. This new kind of pin has been designed primarily to cater for the increasing number of travellers that use the social platform, a...
Posted on Nov 27th 2013 by Bryan Marsh
Christmas is just around the corner, and as people begin to decorate their homes for the season, it's time to think about how you can change up your resort's Facebook strategy to promote engagement and spread some festive spirit. Here are four simple idea...
Posted on Nov 26th 2013 by Bryan Marsh
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map. Now, thanks to image-based social media platform Pinterest, they have a convenient, visually appealing 'virtual pinboard' to share their holiday plans and dreams...
Posted on Nov 19th 2013 by Bryan Marsh
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide. Vine allows users to get creative with the video cameras on their Smartphones to create...
Posted on Nov 12th 2013 by Bryan Marsh
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities. Perhaps in response to the soaring popularity of image-based social media, the site has rec...
Posted on Nov 5th 2013 by Bryan Marsh
Social media has become an essential component of every business's digital marketing toolbox. Used effectively, it's one of the best tools at your disposal for generating buzz around your resort, promoting guest engagement and driving bookings. If your so...