Social Media

Posted on Mar 4th 2015 by Bryan Marsh
Want to reach a wider audience with your resort's website content? All it takes is a few simple steps to maximise the appeal of your site's content and facilitate quick and easy sharing on the most popular social media channels. Here are three tried and t...
Posted on Feb 24th 2015 by Bryan Marsh
More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and...
Posted on Feb 3rd 2015 by Bryan Marsh
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world's most used social network, its shares you need to chase. The platform's algorithm gives more weightin...
Posted on Oct 29th 2014 by Bryan Marsh
Do your guests review your property on Facebook? The social platform's star rating system encourages users to share their positive and negative brand experiences with others by leaving a short review and a rating out of 5. If you choose to display them,...
Posted on Jun 24th 2014 by Bryan Marsh
Are you doing everything you can to maximise your social media marketing efforts or merely covering the basics? By taking just 3 simple steps, you can build on your current social media routine, make your accounts work harder for you and bring in greater...
Posted on Jun 11th 2014 by Bryan Marsh
Up until now you've probably been investing most of your resort's social media energy and resources into building your fan base on Facebook. Now, with Google+ getting bigger and more important by the day, it's time to do the same on Google's own social ne...
Posted on Jun 4th 2014 by Bryan Marsh
Polling is a powerful but often overlooked tool than can help you gather feedback for your resort, build a community, create fresh content and even increase your website traffic. Best of all, it can easily be worked into your social media strategy simply...
Posted on May 20th 2014 by Bryan Marsh
Some rules are made to be broken, and social media rules are no exception. That's not to say you should let chaos reign on your account, but if you're sticking to the following code of conduct too rigidly, you could actually be limiting your campaign's po...
Posted on May 19th 2014 by Bryan Marsh
With 29 million unique visitors on desktop every month, and 41 million on Smartphones, Google+ has doubled in size year over year. Despite these figures, it's still a relatively small social network in terms of membership, not least when compared with Fac...
Posted on May 14th 2014 by Bryan Marsh
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge. Sometimes it helps to go back to basics and remind yourself of a few of the best practices that can be relied on to drive Likes, comments an...