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Posted on Sep 28th 2016 by Bryan Marsh
If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...
Posted on Sep 12th 2016 by Bryan Marsh
Are you using videos as part of your hotel's social media marketing mix? If not, you really should be, since visual content routinely drives more engagement than text posts across each of the major social media platforms. Once you're regularly includi...
Posted on Aug 25th 2016 by Bryan Marsh
Whatever the demographic makeup of your guests, it's safe to say that many of them live out a large portion of their lives on social media posting holiday selfies, catching up with friends, but also interacting with travel brands, reading reviews and rese...
Posted on Jul 26th 2016 by Bryan Marsh
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...
Posted on Jul 13th 2016 by Bryan Marsh
Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it's...
Posted on Jul 7th 2016 by Bryan Marsh
When starting out on social media, most hoteliers approach content creation from their property's perspective, focusing on creating posts that show off all their great facilities, offers and discounts. It's not surprising, since the whole goal of social m...
Posted on Jun 28th 2016 by Bryan Marsh
Do you want to expand your hotel's social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content gets discovered by the widest possible audience. By fine-tuning t...
Posted on Jun 17th 2016 by Bryan Marsh
What's the first thing people look at when they arrive on your hotel's Facebook page? You got it it's your Facebook cover photo. Since it's probably the most noticeable part of your page, it's essential that your cover photo is eye-catching, engaging and...
Posted on May 31st 2016 by Bryan Marsh
Adding videos to your hotel's social media mix is a great way to generate likes and shares, expand your reach and drive traffic back to your website. Creating this kind of content needn't cost you thousands of dollars for high end production. In fact, som...
Posted on May 11th 2016 by Bryan Marsh
Are you struggling to juggle all your hotel's social media tasks? Incorporating a few simple changes into your routine can boost productivity, freeing up valuable time to spend on your other marketing efforts. In today's blog, we'll look at 5 ways to stre...