Social Media

Posted on May 15th 2012 by Bryan Marsh
New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard....
Posted on May 15th 2012 by Bryan Marsh
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement....
Posted on Apr 12th 2012 by Bryan Marsh
Pinterest is the latest social media network taking the world by storm, and if you haven't checked it out yet, well, you should....
Posted on Mar 15th 2012 by Bryan Marsh
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system....
Posted on Mar 9th 2012 by Bryan Marsh
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network's mar...
Posted on Mar 8th 2012 by Bryan Marsh
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward....
Posted on Mar 7th 2012 by Bryan Marsh
The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign....
Posted on Mar 6th 2012 by Bryan Marsh
Are you running out of tweet ideas? Josiah Mackenzie at ReviewPro has turned the spotlight on the accounts of some of the most successful Tweeters in the hospitality industry to put together a rundown of the ten most effective kind of tweets for hotels....
Posted on Feb 15th 2012 by Bryan Marsh
Google have recently introduced "Search Plus Your World," a new personalised search results page that incorporates social content from your Google Plus network with standard search results. The new layout displays results which have been recommended or gi...
Posted on Feb 14th 2012 by Bryan Marsh
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on...
Posted on Feb 14th 2012 by Bryan Marsh
As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly personal direction in which search results are heading....
Posted on Feb 9th 2012 by Bryan Marsh
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind....
Posted on Dec 2nd 2011 by Janice Diner @ Clikz
Travel and shopping are probably two of the most social activities we do with friends and loved ones. The hyper-interactive travel consumer is a new breed of engaged and informed traveler. They talk about travel before they travel, while they travel, and...
Posted on Sep 14th 2011 by http://mumbrella.com.au/
Facebook has opened up its Places check-in service to brands with its first four Australian partners announced back in August....
Posted on Sep 13th 2011 by EyeForTravel
Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the "X check-ins" verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with "X were here"...
Posted on Jun 1st 2011 by Bryan Marsh
Twitter has just made it a whole lot easier to increase your following. Today, Twitter announced it has introduced its new, official Follow Button....
Posted on May 18th 2011 by Bryan Marsh
Tutorial on how to create a Facebook Fan page for your Hotel or Resort....
Posted on Apr 14th 2011 by Bryan Marsh
According to research released last Thursday by ForeSee Results, fewer than 1% of website visits, on average, come directly from a social media URL. While only 1% of site visitors come from a social media URL, 18% of site visitors report being influenced...
Posted on Mar 23rd 2011 by Bryan Marsh
Today we're going to demonstrate how to activate Facebook Insights for your hotels website. To do this you will need to have a Facebook Fan page setup for your Hotel, be the administrator of this Hotel Facebook Page and have access to your websites conten...
Posted on Mar 9th 2011 by Bryan Marsh
Facebook's like functionality has just been revamped to now publish a full news feed instead of just a one-line Recent Activity story. Previously the Like button would only publish the name of the page being Liked to the Recent Activity section of your pr...
Posted on Feb 28th 2011 by Bryan Marsh
Are you struggling to work out how your Hotel's Twitter account will deliver bottom-line value? Ever wondered which hotels have mastered their Twitter strategy creating enormous value for their property? Why not learn from the most successful Hotel's best...
Posted on Feb 18th 2011 by eTourism
Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that accommodation managers can easily manage their marketing strategies through these fan pages....
Posted on Jan 31st 2011 by eTourism
So if you have Facebook fans who aren't Twitter users, you can post your resorts' updates on your Facebook wall for your fans to see. When you do this, you can automatically post your Twitter updates straight to your Facebook wall....
Posted on Jan 29th 2011 by eTourism
So how do these resort managers make the most out of Facebook Fan pages? Resort owners who advertise their business online can learn a lot from 7 easy steps that website owners should know...
Posted on Nov 22nd 2010 by eTourism
Are there important events at your resort that you just need to share with the world? Perhaps your resort is sponsoring a fashion show or want to show your prospective guests how close your resort is from the beach, then Livestream for Facebook is the...
Posted on Nov 9th 2010 by eTourism
Twitter has allowed users in the U.S. to tweet their location via its Places feature for a while now, but recent developments show that Places may be taking it a step further by letting businesses "claim" a location or place....
Posted on Nov 8th 2010 by eTourism
In the Facebook press conference last Thursday, the social networking site announced that it is making updates to its mobile apps " specifically when it comes to Facebook Places....
Posted on Nov 4th 2010 by eTourism
Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline....
Posted on Nov 3rd 2010 by eTourism
After Promoted Accounts last month, Twitter will now be expanding its ad platform to the individual streams of its users with Promoted Tweets....
Posted on Oct 27th 2010 by eTourism
ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers....
Posted on Oct 20th 2010 by eTourism
For most people who are new to Twitter, it takes a little time to finally understand which Twitter behavior will get you followers and which ones prompt people to "Unfollow"....
Posted on Oct 5th 2010 by eTourism
Twitter officially rolls out today this new feature that allows advertisers to pay to boost their audience on Twitter by including promoted accounts on the "suggestions for you" feature on Twitter.com....
Posted on Oct 5th 2010 by eTourism
Your resort's Facebook Fan page may have thousands of fans and a handful or wall comments everyday. But does this mean your Page is truly effective?...
Posted on Sep 30th 2010 by eTourism
Last week, we blogged that Facebook Places is nearing its official roll out in Australia. Well, today we are very excited to announce that it's finally here!...
Posted on Sep 27th 2010 by eTourism
For Foursquare, it's out with the old and in with the new. Just last week, the social networking site introduced their new and improved version with Foursquare 2.0. Don't worry, this change can be beneficial for your resort....
Posted on Sep 22nd 2010 by eTourism
A few weeks back, Facebook unveiled its new geolocation feature, Places"where users can check in at a particular place to share with friends. It was initially available in the United States but was recently launched in the United Kingdom and Japan....
Posted on Sep 17th 2010 by eTourism
Have you claimed your resort on Foursquare yet? Recently, Foursquare became more business-friendly after they created a step by step process to allow business owners to claim their venue on Foursquare....
Posted on Sep 17th 2010 by eTourism
Aside from being a great resort, how else can you get more fans on Facebook? If you are running out of ideas, don't worry. We have just the 4 fan acquisition strategies to help your resort's Facebook page gain more fans....
Posted on Sep 9th 2010 by eTourism
Nothing confirms how truly phenomenal your resort's services are than people raving about their experience with it through their social networking sites such as Twitter....
Posted on Sep 6th 2010 by eTourism
Answering and acknowledging frustrated clients or interested prospects are just not enough anymore when it comes to social media marketing. We have discussed previously on how to deal with Twitter complaints but what if what you have in your hands are ju...
Posted on Sep 1st 2010 by eTourism
If you're running a resort, making new friends is a must to getting new clients. And there's no better place to begin than through the Internet....
Posted on Aug 31st 2010 by eTourism
Every resort has experienced getting small complaints from their guests one time or another, be it because they don't like the scent of the free soap or that the concierge wasn't very helpful. They are usually issues that are easy to address but when they...
Posted on Aug 31st 2010 by eTourism
While posting Facebook status updates is a great way to engage with your resort clients, there are some ways to kick them up a notch to expand your promotional potential"by using tags. The feature was overlooked by many people who aren't staying up-to-dat...
Posted on Aug 30th 2010 by Bryan Marsh
You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?...
Posted on Aug 26th 2010 by Bryan Marsh
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won't bring you closer to success....
Posted on Aug 25th 2010 by Bryan Marsh
Hotel marketers already know that content is king, queen and prime minister that's why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that c...
Posted on Aug 20th 2010 by Bryan Marsh
Facebook recently unveiled "Places", their much-awaited geolocation feature. How is it different from other location-based services such as Foursquare?...
Posted on Aug 19th 2010 by Bryan Marsh
Most hotels and apartments post photos of products and services on their pages to keep the customers updated. To date, there are many popular tools that you can use when uploading their photos. It all depends on what you are comfortable in using....
Posted on Aug 11th 2010 by Bryan Marsh
You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote yo...
Posted on Aug 6th 2010 by Bryan Marsh
Running a resort and an online life can be a daunting task for those unprepared. Planners and pocket calendars may have left us decades ago, but the concept of organising your schedule is still very much applicable to today's digital society....
Posted on Aug 5th 2010 by Bryan Marsh
As widely expected, Facebook has recently announced that it has passed the 500 million member mark. In Australia alone, Facebook was able to garner 9,151,280 members on their site....
Posted on Aug 4th 2010 by Bryan Marsh
Facebook marketing is growing at such overwhelming speeds but it's still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?,...
Posted on Jul 8th 2010 by Bryan Marsh
It seems as though everyone's favorite search engine giant Google is not satisfied with search engine dominance, the web has been circulating rumors recently regarding the possibility of a Google version of social networking website Facebook. Faceboo...
Posted on Jul 1st 2010 by Bryan Marsh
Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twi...
Posted on Jun 25th 2010 by Bryan Marsh
With the developments of the internet and the increasingly popular trends of Social Media, reputation management has become a defining feature for many online users. Never before has it been this easy for people to find out personal information of other u...
Posted on Jun 23rd 2010 by Bryan Marsh
Gone are the days where majority of hotel bookings were made via calling the hotel direct. In today's mobile and social media society, the growing trend revolves around online; Online Travel Agencies (OTA), hotel websites, and mobile devices. More and mor...
Posted on Jun 21st 2010 by Bryan Marsh
The answer to this questions is technically no, you don't NEED one, but here are a few reasons how your hotel could benefit, and why you might WANT one. The age of the mobile is upon us Mobile technology is no longer something we are anticipating,...
Posted on Jun 18th 2010 by Bryan Marsh
In a recent blog post we explored if starting a blog was right for your hotel. In this post we are going to include some useful tips when blogging. Maintaining a regular blog is a sure way to increase your search engine traffic. A blog works as a...
Posted on Jun 16th 2010 by Bryan Marsh
The new Facebook "Like" button has been active since early april and we are beginning to see some interesting ways that this feature can benefit your Hotel! The new and improved "Like" button is said to act as an open channel, giving hotels the option...
Posted on Jun 3rd 2010 by Bryan Marsh
The blog can be a very powerful tool for your website if you know how to use it effectively. It can also be a major buzz kill if you don't maintain it, and keep the posts interesting and informative. One of the biggest issues with blogs is that people sta...
Posted on May 31st 2010 by Bryan Marsh
The wait is finally over for avid Apple fans, eagerly anticipating the launch of their latest product, the iPad....
Posted on May 27th 2010 by Bryan Marsh
Consumers have spoken and what they like is online videos. Retailers are reacting to the increase of consumers demanding online videos when performing online shopping. The growing trend shows consumers react positively to video's displaying images, visual...
Posted on May 20th 2010 by Bryan Marsh
How to deal with negative reviews in a consumer-driven Hotel industry? Social Media is rapidly taking over the way both you (a person involved in the Hotel industry), and the consumers look, feel and think about products....
Posted on May 19th 2010 by Bryan Marsh
With the iPad's impending release and its (already) massive popularity, I thought it was a good time to get you thinking above and beyond when it comes to new technology and your Hotel....
Posted on May 17th 2010 by Bryan Marsh
Apple announced last week that the highly anticipated iPad will be available in Australia on Friday 28th of May....
Posted on May 13th 2010 by Bryan Marsh
Twitter has hand selected businesses to participate in the beta testing of the products, having the 'Twitter Business Centre' only available to this handful of accounts. Twitter plans on expanding the accessibility once further testing results have been c...
Posted on May 6th 2010 by Bryan Marsh
Social Media is steadily taking over marketing practises in businesses everywhere. If you're still not convinced that social media marketing is the way, here are a few simple reasons why spending just 10 minutes a day on it, can improve your Hotel's onlin...
Posted on Apr 28th 2010 by Bryan Marsh
Last month we discussed the impending changes to the Facebook "Like" button. It looks like the wait for this new feature to become available is officially over. This week the popular social networking group released their new "Like" button for all accoun...
Posted on Apr 21st 2010 by Bryan Marsh
One of the most important factors for your hotel or resort is building a loyal online community. Inherent in this idea is ensuring you have the trust of your followers. So what are some easy ways you can build the trust of the people involved in your onli...
Posted on Apr 15th 2010 by Bryan Marsh
If you haven't heard of Foursqaure by now, here is a quick run down. Foursquare is a location-based social network that allows users to share their location with a group of friends by "checking in". Users can "check-in" to restaurants, business or other v...
Posted on Apr 8th 2010 by Bryan Marsh
It's no surprise that social media is the way of the future. Would you like to improve your Resorts social media visibility? Whilst there is no set method of optimizing your Web 2.0 content, there are definitely a few key ideas that Resort can implem...
Posted on Apr 8th 2010 by Bryan Marsh
In recent years we have seen a shift in the way businesses are conducting their marketing. With the emergence of social media, the internet is becoming a prime source to interact with customers (present and future). Facebook is one of the leaders in this...
Posted on Apr 6th 2010 by Bryan Marsh
Create a Facebook Page for your Business: Setting up a Facebook Page for your business is a quick and effective way to put your business online. A Page is similar to a personal Profile, except that instead of people "Friending' you, public users can be...
Posted on Mar 31st 2010 by Bryan Marsh
Facebook is making a minor change to the way users interact with Product Pages. According to a recent confidential e-mail sent to several ad agencies, the popular social networking site announced they will be replacing the "Become a Fan" button with a "Li...
Posted on Mar 15th 2010 by Juliana Shallcross
Do you Foursquare? No, not the game you used to play on the blacktop at recess. We're talking about Foursquare, the newest darling of the social media realm that allows you to declare your exact locations via your mobile devices. That's what's called a "c...
Posted on Mar 12th 2010 by Bas van den Beld
For online marketers, optimizing for social media has become not just interesting, but a must. All major search engines have embraced social media. And with Google incorporating Facebook content into its real time results the integration of social media a...
Posted on Mar 11th 2010 by NICK BILTON
Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. Tristan Walker...
Posted on Dec 19th 2009 by Bryan Marsh @bryanmarsh
I found this short video from Social Media expert Chris Brogan. Chris was giving a keynote speech at the Web 2.0 Expo with using a case study of the Roger Smith Hotel....
Posted on Dec 18th 2009 by Bryan Marsh
Facebook claims to have more than 700,000 local business pages already created (http://www.facebook.com/press/info.php?statistics). This number is growing significantly each day, however Australian hotels and resorts seem to be slow on the up take....
Posted on Nov 13th 2009 by Bryan Marsh @bryanmarsh
Most hotels and resorts in Australia have not adopted social media. Social media is not going away, it is not something you can forget about and hope it passes by quietly. Social media is not a fad, its a trend, a game changer that needs to be adopted....
Posted on Nov 12th 2009 by Bryan Marsh @bryanmarsh
Well, Google has started the season of giving by providing free Wi-Fi on all Virgin America flights until January 15th. Yesterday, Google announced they are extending the gift of free Wi-Fi to 47 airports throughout America. Good work Google, when is it c...
Posted on Oct 28th 2009 by Bryan Marsh @bryanmarsh
Twitter is a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages, similar to SMS, 140 characters in length, called "tweets", to your friends, or "followers."...
Posted on Oct 21st 2009 by Doug Kennedy
If you are embracing consumer generated media, guest reviews, and social networking as marketing and public relation opportunities to get the good news out about your hotel, here are some interesting points of discussion for your next meeting....
Posted on Sep 3rd 2009 by Bryan Marsh
It's a well known fact that consumers are less trusting of controlled content usually found on TV, magazines and direct mail....