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Posted on Jun 7th 2012 by Bryan Marsh
Facebook is currently testing a new feature called 'Offers' for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user's news feeds. The development could mean big things for your resort's soc...
Posted on May 23rd 2012 by Bryan Marsh
Twitter just announced that it will be sending its users an email every week, presenting tweets and stories shared by their Twitter contacts over the last seven days. The new service will highlight who shared the feature stories and you'll be able to clic...
Posted on May 15th 2012 by Bryan Marsh
New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard....
Posted on May 15th 2012 by Bryan Marsh
Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement....
Posted on Apr 12th 2012 by Bryan Marsh
Pinterest is the latest social media network taking the world by storm, and if you haven't checked it out yet, well, you should....
Posted on Mar 15th 2012 by Bryan Marsh
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system....
Posted on Mar 9th 2012 by Bryan Marsh
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network's mar...
Posted on Mar 8th 2012 by Bryan Marsh
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward....
Posted on Mar 7th 2012 by Bryan Marsh
The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign....
Posted on Mar 6th 2012 by Bryan Marsh
Are you running out of tweet ideas? Josiah Mackenzie at ReviewPro has turned the spotlight on the accounts of some of the most successful Tweeters in the hospitality industry to put together a rundown of the ten most effective kind of tweets for hotels....