Hotel Marketing
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Posted on Apr 3rd 2018 by Bryan Marsh
In an industry that's all about creating aspirational experiences, images sell better than words ever can. Investing time and resources to ensure your website features carefully selected, high quality photos of your hotel will pay dividends when it comes...
Posted on Mar 23rd 2018 by Bryan Marsh
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes to choosing where to travel and stay. While review sites...
Posted on Mar 15th 2018 by Bryan Marsh
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on travel than ever. Unsurprisingly, it's OTAs that are seeing most of this increased spending, with data revealing that more than 50% of t...
Posted on Dec 1st 2017 by Bryan Marsh
Black Friday and Cyber Monday have come and gone in a whirlwind of consumer excitement and spending. It's now time to think slightly further down the road, adopt new tactics and target procrastinating guests still considering a last minute festive break....
Posted on Nov 3rd 2017 by Bryan Marsh
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal assistants and technologies such as Amazon Echo and Corona, consumers can quickly and conveniently find what they're looking for online wit...
Posted on Oct 12th 2017 by Bryan Marsh
Making use of audience generated content on social media offers a uniquely compelling way to communicate your hotel's story, gain the trust of your guests and drive traffic and bookings. Thanks to Facebook's news feed algorithm update of 2016, it has also...
Posted on Aug 18th 2017 by Bryan Marsh
Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and are likely to provide plenty of word of mouth recommendations. So how do you turn more of the travellers checking into your property for th...
Posted on Jul 12th 2017 by Bryan Marsh
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev...
Posted on May 10th 2017 by Bryan Marsh
Representing the percentage of visitors who land on your website only to leave before checking out any other page, bounce rate is one of the few metrics you really don't want to increase. A high bounce rate often indicates that a page offers a poor user e...
Posted on Apr 20th 2017 by Bryan Marsh
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo...
Posted on Mar 22nd 2017 by Bryan Marsh
For most hotels, online travel agents are a necessary evil. Like it or not, they're the first port of call for most travellers researching their breaks online, and if your property is not listed you're going to miss out on a huge amount of exposure. But w...
Posted on Mar 15th 2017 by Admin
If you really want to capture your audience's attention online, you need to add video to your marketing mix. Few other forms of content have the power to excite and inspire your guests so effectively, with Google data revealing that up to 42% of online tr...
Posted on Feb 8th 2017 by Admin
The competition for your guests' attention online is fiercer than ever, and one thing's for sure; if other local hotels are doing a better job reaching them than you are, your booking rates are going to suffer. So, how do you know if your competition is s...
Posted on Oct 4th 2016 by Bryan Marsh
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit with their own discounts and promos designed to retain more guests. Yet, for small hotels and resorts with just one location, such schemes...
Posted on Sep 30th 2016 by Bryan Marsh
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing static image and text in terms of emotional connection, video has the unique ability to get travellers imagining their breaks and itching to b...
Posted on Sep 17th 2016 by Bryan Marsh
Since around 77% of travel consumers will check the feedback of other travellers before booking a hotel online, reviews have the powerful ability to pull in your guests in big numbers or drive them straight to the competition. Social media, blogs, forums...
Posted on Sep 14th 2016 by Bryan Marsh
Whether it's down to the cost of international travel, safety concerns amidst terrorist threats or changing visa regulations, holidays closer to home are more popular than ever. The rise of the so-called "staycation" is great news for your hotel; not leas...
Posted on Aug 23rd 2016 by Bryan Marsh
One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this knowledge, how can you expect to create effective strategies to reach your audience and craft messaging that resonates and turns casual trave...
Posted on Aug 6th 2016 by Bryan Marsh
With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu...
Posted on Aug 3rd 2016 by Bryan Marsh
Tech-savvy, socially aware and hyper-connected, millennials can be a difficult nut to crack. However, since they represent such a lucrative market, it's essential to get on the right side of this new generation of travellers planning their breaks online....
Posted on Aug 1st 2016 by Bryan Marsh
If you keep an eye on your website's analytic data, you'll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console will often provide immediate explanations for a decline in traffic a...
Posted on Jul 21st 2016 by Bryan Marsh
If you want to maximise your hotel's online bookings, one of the most important elements to get right is your website photography. Industry research has revealed that travel shoppers are up to 150% more likely to engage with a website which features a min...
Posted on Jun 22nd 2016 by Bryan Marsh
Hoteliers spend millions of dollars each year on digital marketing campaigns designed to drive more online bookings. But even with this investment, 81% of travel planners will leave a website before finalising their booking, according to recent research f...
Posted on Jun 10th 2016 by Bryan Marsh
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more 'popular' a hotel is based on these factors, the better its ranking position whenever travellers search for properti...
Posted on Jun 8th 2016 by Bryan Marsh
The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do...
Posted on Jun 1st 2016 by Bryan Marsh
As every hotelier concerned with their online reputation knows, there is no site more powerful- and potentially damaging- than TripAdvisor. Now more than 16 years old, the platform has become the number one source of firsthand hotel, resort and attraction...
Posted on May 25th 2016 by Bryan Marsh
If you want to stand out from your competitors and ensure your marketing messages resonate with the right people at the right time, it's essential to get personal. In today's blog, we'll look at how using your guests' psychographic and demographic data to...
Posted on May 6th 2016 by Bryan Marsh
Google Analytics offers a wealth of data on the people who are landing on your website and how they're engaging with your content once they land there. But knowing which metrics to focus on and pulling all this data together into an actionable marketing p...
Posted on Apr 26th 2016 by Bryan Marsh
Encouraging reviews and managing online reputation is an integral part of any hotel's internet marketing campaign. Before parting with their money, your guests are seeking out the views and experiences of other travellers and using this information to dec...
Posted on Apr 15th 2016 by Bryan Marsh
Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t...
Posted on Apr 8th 2016 by Bryan Marsh
Your website is your hotel's biggest and best selling tool, or at least it should be. If you want to beat the OTA's, showcase your property and drive more direct bookings than ever before, it's important not to lose your guests just when you get them wher...
Posted on Mar 2nd 2016 by Bryan Marsh
If you've been following travel industry blogs for awhile, there's a good chance you've heard of the so-called 'billboard effect.' In case you haven't, the idea is that OTAs such as Expedia can be used as a kind of marketing billboard for hotels that rath...
Posted on Feb 25th 2016 by Bryan Marsh
Online Travel Agencies can get your property's name in front of a huge market of travellers, drive last minute bookings and fill rooms that might otherwise go empty. But this increased exposure comes at a cost, and most independent hoteliers are strugglin...
Posted on Feb 3rd 2016 by Bryan Marsh
If you regularly check in on your Google Analytics data to see how your resort's website is performing (as you should), you're probably keeping an eye on your Bounce Rate. This much talked about quality metric represents the percentage of visitors who lan...
Posted on Jan 13th 2016 by Bryan Marsh
So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your...
Posted on Dec 10th 2015 by Bryan Marsh
Most hotels have accepted by now that creating glowing reviews of their own business is not a wise idea. But what if your property is one of the many businesses unlucky enough to fall victim to malicious fake reviews? Whether they are posted by your compe...
Posted on Nov 25th 2015 by Bryan Marsh
Like it or not, Christmas is approaching fast and if you want to maximise festive bookings, you need to start preparing right now. Tempted to put it off a bit longer? Don't be! Take a look at our quick guide below and make the busiest time of year work...
Posted on Nov 16th 2015 by Bryan Marsh
Online Travel Agents have become the first port of call for guests searching for a great deal on their next night away. Sites like Expedia and booking.com allow consumers to compare and book the best deals on hotel rooms within a few clicks, which means f...
Posted on Oct 14th 2015 by Bryan Marsh
Travel shoppers visit your hotel's website to learn about your property and get a feel for the holiday experience you offer. In today's digital age, it's the virtual 'front door' your guests use to take a look around your resort before they book. Your web...
Posted on Sep 21st 2015 by Bryan Marsh
Search engines, and particularly Google, remain one of your guests' favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet prese...
Posted on Aug 17th 2015 by Bryan Marsh
Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati...
Posted on Apr 8th 2015 by Bryan Marsh
With a world of opinions and information right at their fingertips, it's now a given that your guests will check out a fair number of reviews before making a booking. So how can you make sure that you're using these reviews to your best advantage? Of cour...
Posted on Mar 12th 2015 by Bryan Marsh
Partnering with OTAs can be pretty addictive. After all, they get your property seen by a wide online audience and can generally be relied on to generate a steady stream of bookings with minimal input on your part. But as all hotel marketers know only too...
Posted on Feb 24th 2015 by Bryan Marsh
However many marketing goals you've made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest engagement are pretty near the top of the list. Let's take a look at som...
Posted on Feb 10th 2015 by Bryan Marsh
Valentine's Day happens this weekend, and according to some experts, the emotionally-charged occasion is second only to Christmas when it comes to consumer spending. If you haven't yet started planning how to capitalise on this year's event, it's not too...
Posted on Jan 27th 2015 by Bryan Marsh
Google has changed search dramatically in the last couple of years, transforming it from a system that could be 'tricked' with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant re...
Posted on Jan 20th 2015 by Bryan Marsh
Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas...
Posted on Jan 13th 2015 by Bryan Marsh
Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su...
Posted on Sep 24th 2014 by Bryan Marsh
There's no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won't just cause a headache for your guests, it'll lose you masses of...
Posted on Sep 15th 2014 by Bryan Marsh
Responding to your guests on social media is now an essential component of customer service and your online reputation hinges on getting it right. Are you delivering the best customer service possible for your guests on Facebook and other social platforms...