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Posted on Oct 26th 2018 by Bryan Marsh
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is drawing to a close, it's a good time to look ahead to the...
Posted on Oct 12th 2018 by Bryan Marsh
The ultimate aim of any hotel's website is to wrestle traffic away from the OTA's and drive direct bookings. Unfortunately, many properties are driving a steady stream of travellers to their websites only to fall at the final hurdle. If you're seeing high...
Posted on Sep 20th 2018 by Bryan Marsh
Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a...
Posted on Aug 6th 2018 by Bryan Marsh
No matter how much the rest of the digital marketing landscape evolves, Google's domination over search remains constant. As of last month, the company accounted for a whopping 90.20% of all mobile searches and 72.21% of those made on desktop. Google's un...
Posted on Jul 27th 2018 by Bryan Marsh
Online shoppers are notoriously impatient, in fact, even a delay as small as one second can cause a sharp decline in page views, conversions and consumer satisfaction rates. And since Google includes site speed among one of the many factors its uses to de...
Posted on Jul 10th 2018 by Bryan Marsh
No matter what stage of the holiday planning journey they're at, when guests land on your hotel's website, you want them to complete an action. Sign up for your property's email newsletter, make an enquiry, share your content or make a booking. When it co...
Posted on Jun 14th 2018 by Bryan Marsh
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a massive 95% of guests browse the opinions of other travellers before booking a trip, with Tri...
Posted on May 19th 2018 by Bryan Marsh
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it's not amenities, room sizes and air conditioning, but the prospect of exciting and enriching experiences; a break from the norm, an escape. During this...
Posted on May 8th 2018 by Bryan Marsh
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it's expected to account for as much as 82% of all internet traffic by 2021. For marketers, video...
Posted on Apr 19th 2018 by Bryan Marsh
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do it? Beside the obvious factor of low rates, one of the key reasons for the s...