Hotel Marketing
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Posted on Jul 31st 2019 by Bryan Marsh
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors' eyes pop before sending them to the booking...
Posted on Jun 29th 2019 by Bryan Marsh
It's easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In find...
Posted on May 30th 2019 by Bryan Marsh
At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre...
Posted on May 22nd 2019 by Bryan Marsh
While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r...
Posted on Apr 30th 2019 by Bryan Marsh
Social media is busier than ever and if you're not using it to market your hotel, you're missing out on a serious opportunity to build a close online relationship with customers that will boost your hotel's popularity, inspire trust and see an exponential...
Posted on Mar 1st 2019 by Bryan Marsh
In a travel market that's more competitive than ever, the way your hotel's brand makes guests feel can mean the difference between winning repeat bookings or losing out to a competitor. Every key marketing touch point in the booking journey is a chance to...
Posted on Jan 31st 2019 by Bryan Marsh
Where will travel take us in the coming 11 months? From the latest advances in digital payments to ongoing concerns about data security, here are 3 of the leading trends expected to make their mark on 2019. The Evolution Of Payment Cash payments are on th...
Posted on Jan 18th 2019 by Bryan Marsh
Every independent hotel wants to boost its retention rates. Loyal, repeat guests play a crucial role in driving direct bookings, increasing revenue and generating free word of mouth marketing in the form of reviews and referrals. So how can you retain mor...
Posted on Jan 16th 2019 by Bryan Marsh
As we ease into 2019, it's the perfect time to turn over a new leaf (or 3) and think about your hotel's marketing goals for the coming 12 months and the tactics, strategies and best practices you're going to use to achieve them. When it comes to deciding...
Posted on Dec 1st 2018 by Bryan Marsh
As your guests start to plan their Christmas and New Year getaways, it's time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With competition as fierce as ever, your property needs to fight ag...