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Posted on Feb 26th 2020 by Bryan Marsh
Millennials, accepted as those born in the '80s and early '90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while existing at the forefront of a fast-paced digital age led by the int...
Posted on Jan 29th 2020 by Bryan Marsh
In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term accommodation options and an overall unique experience that hotels...
Posted on Dec 30th 2019 by Bryan Marsh
In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect online reviews. Of course, negative feedback is unavoidable,...
Posted on Dec 16th 2019 by Bryan Marsh
Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating that, as we move into a new decade, is no longer possible...
Posted on Nov 29th 2019 by Bryan Marsh
With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you're a hotelier, especially when it marks a crucial period during which you can market your na...
Posted on Nov 13th 2019 by Bryan Marsh
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage from routine responsibilities, reorganise and enjoy clarit...
Posted on Sep 25th 2019 by Bryan Marsh
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m...
Posted on Sep 18th 2019 by Bryan Marsh
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it's superior to photography when it comes to capturing customer attention and it deliver...
Posted on Aug 28th 2019 by Bryan Marsh
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a...
Posted on Aug 14th 2019 by Bryan Marsh
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they'r...