Hotel Marketing

Posted on Feb 8th 2021 by Bryan Marsh
Queensland's borders are open again and it's great news if you're a hotelier in Queensland. The announcement came days before February, effective immediately from February 1st, and is well timed for the Easter holiday and the autumn school break - one of...
Posted on Jan 6th 2021 by Bryan Marsh
Hotel guests of 2021 - what do they want and what do they expect? 2020 introduced a new way of thinking for travellers, from how they approach the outside world to what they now fully expect from a service. And we can rely on this way of thinking to remai...
Posted on Dec 20th 2020 by Bryan Marsh
This turbulent year came with its ups and downs (we hope you experienced less of the latter) but now that the end of 2020 is in sight, it's time to start thinking about 2021 for your hotel, motel or resort, how you can start off on the right foot and make...
Posted on Nov 23rd 2020 by Bryan Marsh
Christmas and New Year's Eve are right around the corner and it can be one of the busiest times of the year if you're a hotelier looking to make the most out of the end-of-year peak period. It doesn't have to be stressful, however - with a carefully laid...
Posted on Sep 23rd 2020 by Bryan Marsh
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the...
Posted on Aug 17th 2020 by Bryan Marsh
On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it's how you make your customers feel - both initially and consistently. Laying the groundwork to create a strong hotel brand will buil...
Posted on Jul 15th 2020 by Bryan Marsh
With travel restrictions in place, borders opening and closing and travellers more cautious than ever about going for a holiday, it's time for hotels to adapt! In fact, the current climate in the tourism industry presents an ideal opportunity for you to h...
Posted on Apr 22nd 2020 by Bryan Marsh
Low hotel vacancy doesn't have to be a bad thing, as it offers the perfect opportunity to reorganise your rooms before getting a photographer in to capture the best features you're trying to sell your guests. Updating your old room photos is guaranteed to...
Posted on Mar 27th 2020 by Bryan Marsh
It's impossible to say when the COVID-19 coronavirus will subside - and whether it will become a thing of the past altogether. China, however, is starting to see the beginnings of their recovery, as other countries follow suit by learning from one another...
Posted on Mar 13th 2020 by Bryan Marsh
As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or is gradually becoming, implemented in countries across th...