April 2015 Blog Archive

Posted on Apr 9th 2015 by Lee Tester
The internet is becoming more mobile by the day, and unsurprisingly, it's Google that is leading the way. In just two weeks, the search company will launch its biggest shake-up of mobile search to date, as it begins using mobile friendliness as a signal w...
Posted on Apr 8th 2015 by Bryan Marsh
With a world of opinions and information right at their fingertips, it's now a given that your guests will check out a fair number of reviews before making a booking. So how can you make sure that you're using these reviews to your best advantage? Of cour...
Posted on Apr 2nd 2015 by Bryan Marsh
You know what's even more important than creating great content to engage and inform your guests? Making sure they can actually find it! A successful content creation campaign is all about publishing high quality content regularly, and putting the extra w...
Posted on Apr 1st 2015 by Bryan Marsh
2014 saw an upsurge in travellers using their handheld devices not only to browse and plan their breaks, but also to book. Although it does not yet rival desktop when it comes to booking volume, mobile has become a major distribution channel which hotels...