February 2014 Blog Archive
- All Blogs ()
- Content Marketing (54)
- Email Marketing (46)
- eTourism News (3)
- eTourism Online (19)
- Hotel Marketing (168)
- Industry News (23)
- Mobile (29)
- Online Reservations (11)
- Open Source (1)
- Published Articles (2)
- Search Engine Marketing (90)
- Social Media (186)
- Tech (4)
- Tutorials (27)
- Website Design (7)
Posted on Feb 26th 2014 by Bryan Marsh
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings - just as long as you're doing it right. The key is to ensure you're sending out professional, welcome...
Posted on Feb 26th 2014 by Bryan Marsh
Your website is your vehicle to showcase your property. It's likely to form your guests' first impression of your business and has the power to drive more bookings than any other component of your online campaign....
Posted on Feb 26th 2014 by Bryan Marsh
You probably know by now that an effective, well maintained social media presence can boost your property's SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also...
Posted on Feb 19th 2014 by Bryan Marsh
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere....
Posted on Feb 19th 2014 by Bryan Marsh
With the world of Search constantly changing, and countless new tactics popping up in the marketer's SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results?...
Posted on Feb 19th 2014 by Bryan Marsh
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instea...
Posted on Feb 12th 2014 by Bryan Marsh
It's happened to all of us. You land on a website ready to purchase. But very quickly, you become confused. How do I navigate the site? Where can I go to see reviews? What steps do I take next to purchase?...
Posted on Feb 12th 2014 by Bryan Marsh
Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact...
Posted on Feb 5th 2014 by Lee Tester
We all know that optimising your website's content and design is a key component of any successful SEO strategy. But it's also possible to dominate the search rankings with off-site content that you control or at least influence, while at the same time im...
Posted on Feb 5th 2014 by Lee Tester
How much does your social media community really like you? Facebook's Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property's brand so you can plan ways to bette...
Posted on Feb 4th 2014 by Bryan Marsh
What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook campaigns of over 2000 holiday properties, encompassing a total of 114,...