January 2013 Blog Archive

Posted on Jan 30th 2013 by Bryan Marsh
Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63% say they are more likely to buy from a website that feature...
Posted on Jan 25th 2013 by Bryan Marsh
Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find relevant information on topics, Graph Search allows Facebook...
Posted on Jan 24th 2013 by Bryan Marsh
Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search....
Posted on Jan 23rd 2013 by Bryan Marsh
There's no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time it takes to actually work out how to use it, can make it all too...
Posted on Jan 22nd 2013 by Bryan Marsh
There's no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the bes...
Posted on Jan 21st 2013 by Ashlee Hume
Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can't be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests and...
Posted on Jan 10th 2013 by Bryan Marsh
Until recently, good SEO has been all about implementing the same tried and test techniques to get your website noticed by the search engines. Moving forward, getting noticed will be less about keyword insertion and H1 tags, and more about capitalising on...
Posted on Jan 9th 2013 by Bryan Marsh
Now that Google is rolling out Hotel Finder on a worldwide scale, it's time to pay attention to your hotel's Google Hotel Finder page. Because the product's initial feed of data was collected from sites like Yelp.com, online travel agencies and GDS repr...
Posted on Jan 8th 2013 by Bryan Marsh
The following OTAs and GDSs can be used to get your hotel rooms and rates listed on Google Hotel Finder. As we find more GDS or OTAs connected to Hotel Finder we'll update the list....
Posted on Jan 8th 2013 by Bryan Marsh
New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a wealth of new opportunities with the rise of m-commerce...