June 2012 Blog Archive

Posted on Jun 25th 2012 by Bryan Marsh
You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community...
Posted on Jun 21st 2012 by Lee Tester
Have you heard of the term 'Last Room Availability'?How does that benefit me? Well the simple answer is more online bookings. To achieve this you should have your property management system connected to your channel manager. The concept is that if you hav...
Posted on Jun 21st 2012 by Bryan Marsh
Email marketing campaigns are an effective and affordable way to attract return visitors to your resort's website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximize your return on inv...
Posted on Jun 15th 2012 by Bryan Marsh
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmentin...
Posted on Jun 15th 2012 by Bryan Marsh
Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception....
Posted on Jun 13th 2012 by Bryan Marsh
Appearing in local search results is pretty essential to the success of your resort's internet marketing campaign. While there's been lots written about the importance of Google Place pages and local web content when it comes to boosting your local search...
Posted on Jun 12th 2012 by Fatima Hodzic
In plain English, SEO is generally a number of techniques or processes used to optimise a website and give it the best chance to be seen in search engines like Google or Bing....
Posted on Jun 8th 2012 by Bryan Marsh
From online vouchers to emailed discount codes, the benefits of using discounts in your online marketing campaign should not be overlooked. Here's a look at how you can use this tactic to drive traffic to your resort's website, as well as a few of the pot...
Posted on Jun 7th 2012 by Bryan Marsh
Facebook is currently testing a new feature called 'Offers' for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user's news feeds. The development could mean big things for your resort's soc...
Posted on Jun 7th 2012 by Lee Tester
eTourism Online has a range of very powerful tools that can help you create, manage and sell your special promotions. To follow are just a few examples of what can be achieved with eTourism Online. Have you ever wanted to reward repeat guests with a d...
Posted on Jun 5th 2012 by Bryan Marsh
A referral is the natural result of excellent customer service and surpassed expectations. Since people don't give referrals unless they are deserved, a referral is not a foregone conclusion unless you start every decision you make about running your reso...
Posted on Jun 4th 2012 by Jodie Dunlop
In the iLaunch Content Management System, we try to make newsletter campaigns as powerful and painless as possible. iLaunch allows you to build your contact database in a number of ways and then provide you a comprehensive campaign builder for selecting,...
Posted on Jun 1st 2012 by Bryan Marsh
Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly through a hotel-owned website. The site is a collaborative venture by Hilton, Intercontinental Hotels Group, Choice Hotels, Wyndham, Marri...