March 2012 Blog Archive
- All Blogs ()
- Content Marketing (54)
- Email Marketing (46)
- eTourism News (3)
- eTourism Online (19)
- Hotel Marketing (168)
- Industry News (23)
- Mobile (29)
- Online Reservations (11)
- Open Source (1)
- Published Articles (2)
- Search Engine Marketing (90)
- Social Media (186)
- Tech (4)
- Tutorials (27)
- Website Design (7)
Posted on Mar 26th 2012 by Lee Tester
Your Terms and Conditions are a major part of the booking process, however more often than not; they aren't given the time and attention needed to be useful. They are one of the key factors when handling a situation such as a cancellation, a change of min...
Posted on Mar 16th 2012 by Bryan Marsh
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it's more important than ever to understand which elements of your marketing campaign are working for you, and which aren't....
Posted on Mar 15th 2012 by Bryan Marsh
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system....
Posted on Mar 14th 2012 by Lee Tester
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more arou...
Posted on Mar 9th 2012 by Bryan Marsh
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network's mar...
Posted on Mar 8th 2012 by Bryan Marsh
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward....
Posted on Mar 7th 2012 by Bryan Marsh
The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign....
Posted on Mar 7th 2012 by Bryan Marsh
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up....
Posted on Mar 7th 2012 by Lee Tester
Of course, we would love if our guests never changed their minds, but the reality is they do! So how do we handle the amendments and cancellations in eTourism Online when this happens?First and foremost we need to know about it! This is particularly impor...
Posted on Mar 6th 2012 by Bryan Marsh
Only Months after the launch of TripAdvisor's new hotel ratings system it has been pulled. The reason we believe is due to negative feedback from the hospitality industry with TripAdvisor admitting it has "some work to do"....
Posted on Mar 6th 2012 by Bryan Marsh
Are you running out of tweet ideas? Josiah Mackenzie at ReviewPro has turned the spotlight on the accounts of some of the most successful Tweeters in the hospitality industry to put together a rundown of the ten most effective kind of tweets for hotels....
Posted on Mar 6th 2012 by Bryan Marsh
Last Wednesday, Facebook launched a bunch of new features around Timeline for Pages, giving Page administrators the ability to upgrade to the Timeline redesign now or wait until forced in 30 days. There are a number of changes that will affect your hotel'...
Posted on Mar 1st 2012 by Bryan Marsh
When it comes to blogging, it's surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn't really need a blog, or that maintaining a regular blog would just be too time-consuming....
Posted on Mar 1st 2012 by Lee Tester
We often get asked about our eTourism Online request feature and how this works so I thought it would be a good idea to write this blog post about it.Have you ever had a time when you only had a couple of rooms left and you wanted to put them online but c...