February 2012 Blog Archive
- All Blogs ()
- Content Marketing (54)
- Email Marketing (46)
- eTourism News (3)
- eTourism Online (19)
- Hotel Marketing (168)
- Industry News (23)
- Mobile (29)
- Online Reservations (11)
- Open Source (1)
- Published Articles (2)
- Search Engine Marketing (90)
- Social Media (186)
- Tech (4)
- Tutorials (27)
- Website Design (7)
Posted on Mar 1st 2012 by Bryan Marsh
When it comes to blogging, it's surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn't really need a blog, or that maintaining a regular blog would just be too time-consuming....
Posted on Mar 1st 2012 by Lee Tester
We often get asked about our eTourism Online request feature and how this works so I thought it would be a good idea to write this blog post about it.Have you ever had a time when you only had a couple of rooms left and you wanted to put them online but c...
Posted on Feb 28th 2012 by Bryan Marsh
After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and Europe,...
Posted on Feb 15th 2012 by Bryan Marsh
Google have recently introduced "Search Plus Your World," a new personalised search results page that incorporates social content from your Google Plus network with standard search results. The new layout displays results which have been recommended or gi...
Posted on Feb 14th 2012 by Bryan Marsh
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on...
Posted on Feb 14th 2012 by Bryan Marsh
As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly personal direction in which search results are heading....
Posted on Feb 13th 2012 by Bryan Marsh
Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the American Hotel & Lodging Association and STR. The 214 page report is the most extensive examination to date of the use of distribution channels...
Posted on Feb 10th 2012 by Ritesh Gupta
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand's online reputation, says James Harrower, search mar...
Posted on Feb 10th 2012 by Bryan Marsh
Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users....
Posted on Feb 9th 2012 by Bryan Marsh
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind....
Posted on Feb 6th 2012 by Bryan Marsh
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property's performance and reputation on TripAdvisor,...
Posted on Feb 1st 2012 by Dennis Schaal
If you want to reach mobile consumers who'll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go?...