August 2010 Blog Archive

Posted on Sep 1st 2010 by eTourism
If you're running a resort, making new friends is a must to getting new clients. And there's no better place to begin than through the Internet....
Posted on Aug 31st 2010 by eTourism
Every resort has experienced getting small complaints from their guests one time or another, be it because they don't like the scent of the free soap or that the concierge wasn't very helpful. They are usually issues that are easy to address but when they...
Posted on Aug 31st 2010 by eTourism
While posting Facebook status updates is a great way to engage with your resort clients, there are some ways to kick them up a notch to expand your promotional potential"by using tags. The feature was overlooked by many people who aren't staying up-to-dat...
Posted on Aug 30th 2010 by eTourism
Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true today"the only difference is that Internet advanc...
Posted on Aug 30th 2010 by Bryan Marsh
You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?...
Posted on Aug 26th 2010 by Bryan Marsh
Yahoo! Search Products announced this week that Bing will now officially power Yahoo's organic search results in USA and Canada, more specifically their web, image and video search. However, they have yet to announce its official roll out in Australia,...
Posted on Aug 26th 2010 by Bryan Marsh
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won't bring you closer to success....
Posted on Aug 25th 2010 by Bryan Marsh
Hotel marketers already know that content is king, queen and prime minister that's why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that c...
Posted on Aug 24th 2010 by Bryan Marsh
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers. How do you reach them?...
Posted on Aug 24th 2010 by Bryan Marsh
After setting up your hotel's dynamic, content-managed website, what's next? Well, you have to test if it works--by saying "it works" doesn't mean it's live and people can actually go to the website....
Posted on Aug 23rd 2010 by Bryan Marsh
Landing pages have become a standard marketing practice for anyone attempting to increase conversion. But to be effective, there's a bit of art and science to what makes a landing page work, so testing and tweaking will always be required....
Posted on Aug 20th 2010 by Bryan Marsh
Facebook recently unveiled "Places", their much-awaited geolocation feature. How is it different from other location-based services such as Foursquare?...
Posted on Aug 19th 2010 by Bryan Marsh
Most hotels and apartments post photos of products and services on their pages to keep the customers updated. To date, there are many popular tools that you can use when uploading their photos. It all depends on what you are comfortable in using....
Posted on Aug 17th 2010 by Bryan Marsh
While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn how to listen....
Posted on Aug 16th 2010 by Bryan Marsh
Not getting the desired number of leads from your hotel's e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don't find it interesting....
Posted on Aug 13th 2010 by Bryan Marsh
From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their prospective guests can access even while on the road....
Posted on Aug 12th 2010 by Bryan Marsh
Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it's a channel that's poorly treated due to our excitement at the extreme ROI potential of soc...
Posted on Aug 11th 2010 by Bryan Marsh
You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote yo...
Posted on Aug 6th 2010 by Bryan Marsh
Running a resort and an online life can be a daunting task for those unprepared. Planners and pocket calendars may have left us decades ago, but the concept of organising your schedule is still very much applicable to today's digital society....
Posted on Aug 5th 2010 by Bryan Marsh
As widely expected, Facebook has recently announced that it has passed the 500 million member mark. In Australia alone, Facebook was able to garner 9,151,280 members on their site....
Posted on Aug 5th 2010 by Bryan Marsh
For Apple, making the most-wanted gadgets like the MacBook and iPad is not enough. Recently, there have been rumors that the company wants to delve into travel as well with the application called iTrave...
Posted on Aug 5th 2010 by Bryan Marsh
How to Create and use Your HootSuite Account: To create a HootSuite account visit http://hootsuite.com/ and click on the 'Sing up Now' button. Fill in the required fields and click the 'Create Account' button. You have the option to link up all y...
Posted on Aug 4th 2010 by Bryan Marsh
Facebook marketing is growing at such overwhelming speeds but it's still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?,...