An OTA booking is not a one-off 15 percent. A returning guest rebooks through the channel that first brought them, so you pay the commission for the life of the relationship. Here is how to flip them to direct. | [category: Direct Bookings] | [tags: OTA commission, direct bookings, guest lifetime value, Booking.com, hospitality marketing]
Most hospitality agency contracts get paid whether your bookings grow or not. Boost Direct only earns a commission on the direct bookings it generates. Here is how that one change rewrites the strategy. | [category: Direct Bookings] | [tags: Boost Direct, commission model, agency fees, direct bookings, hospitality marketing]
Search standards moved between 2022 and 2026. Here is what changed, and why the 2-3 year hospitality website refresh is structural, not an upsell. | [category: Web Design] | [tags: schema, SEO, AI Overviews, website refresh, Core Web Vitals]
Booking.com bids on your property’s own name and intercepts guests who already chose you. Here is the brand-protection campaign that stops it, and the budget that pays for itself in week one. | [category: Direct Bookings] | [tags: Google Ads, OTA commission, direct bookings, brand protection, SEM]
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