Suffering from email marketing writer’s block?
Your email content is just another great platform to showcase all that makes your property unique.
Here are 10 simple email-blast ideas to get your creative juices flowing and your guests clicking and booking.
1. Local Events
Guests want timely reminders of interesting up and coming events to jot in their diary. Keep them updated throughout the year with news of local sporting events, music festivals and art exhibitions.
2. Family-orientated fun
Remind parents with young children what a great family holiday destination you are with lists of kid-friendly attractions and activities in the local community.
3. Special Occasions
Whether it’s a Mother’s Day treat or a New Year’s fireworks extravaganza, public holiday dates and special occasions hold a special allure for travellers.
If your locality has something unique to offer, make sure your guests know about it. Showcase what makes your area such a fun and relaxing place to visit by highlighting renowned local surf spots, golf courses or hiking trails.
5. Get Social
Grab the opportunity to promote your social marketing campaigns by inviting email subscribers to head to Facebook, Twitter or Pinterest to find out about exclusive deals and discounts. This is a great way to drive traffic to your blog as well.
6. Deals and Discounts
Perhaps more than anything else, guests simply want to know how they can save money. Appeal to their thrifty sensibilities by letting them in on some of your resort’s best discounts and special offers.
7. Renovations and Remodels
Just got a brand new look? Let your readers be among the first to discover it.
8. Romantic Retreats
It doesn’t have to be Valentine’s Day for guests to fall in love with romantic packages. You can entice couples with details of your property’s luxurious facilities, inform them about wine tasting events and other fun activities made for two, and even come up with unique and exciting date ideas in the local area.
9. Relaxation Packages
Most people dream of escaping the daily grind. Tempt your guests with the good life by using your property’s unique selling points to create too-good-to-resist packages such as a ‘Spa Retreat,’ ‘Beachside Getaway’ or whatever else makes your resort such a relaxing place to spend time.
Your guests want to stay in the know about the hottest hangout spots in your city. Keep them poised to click with a rundown of the best bars and clubs close to your property, or let them know about an exciting new venue that’s just about to open.
Have you got any more email-blast topic ideas? Let us know in the comments below.
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