News
Hotel revenue from electronic channels up by more than 17%
Tuesday 12th October 2004
Hotel revenue from electronic channels up by more than 17%
TravelCLICK's eMonitor results for the second quarter of 2004 show that worldwide electronic hotel bookings were up 10.1% for the Global Distribution Systems (GDS) and Internet combined. This year-over-year growth was fueled by a 17% increase in Internet bookings made through third-party websites powered by either Pegasus or the GDS.
Hotel room nights booked electronically through the Global Distribution Systems (GDS) and key Internet sites were also up 11.4% versus the same period last year.
Electronic room nights year-to-date through the second quarter increased by 10.5% from the same time period last year, revenue was up 17.2%, and Average Daily Rate (ADR) increased by 6.0%. Average length of stay for the 2004 year-to-date period was 2.10 nights, slightly higher than last year's 2.08 nights.
eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre, and Worldspan GDS. TravelCLICK's eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions.
Travel Agent Component
Travel agent bookings remained the dominant source of GDS and Pegasus hotel e-business, representing 79.6% of total room nights. The travel agent component of GDS bookings had a 6.7% increase in ADR versus the second quarter of 2003. Travel agents continued to be a key source of higher rate business for hotels.The average rate for room nights booked through travel agents was 35.7% higher than the average rate for room nights booked via the Internet.
On a year-to-date basis, travel agent hotel bookings via the GDS were up 8.4% from the same period in 2003.
Internet Component
Internet (consumer online) room nights displayed growth of 18.7% above the second quarter of 2003. Average rate was up for GDS and Pegasus-powered Internet bookings by 8.4% compared to the prior year.
Year to date, the Internet component displayed a 21.2% growth in room nights compared to the first six months of 2003. Average rate was up 7.1%, which led to a 29.9% increase in revenue for 2004 year-to-date through the second quarter.
“Second quarter results continue to demonstrate the growing importance and strength of electronic marketing channels,” said John Hach, vice president and product manager of emarketing products for TravelCLICK. “These results are consistent with the growth trends measured during the first quarter of this year. The GDS channel is performing considerably better that many people predicted in terms of both year-over-year growth and average daily rate.”
| Second Quarter 2004 |
Room Nights |
% Growth |
ADR |
% Growth |
| Total GDS and Pegasus Hotel e-Commerce |
29,817,339 |
11.4% |
$124.44 |
6.6% |
| Travel Agent Component |
23,722,787 |
9.7% |
$131.51 |
6.7% |
| Consumer Internet Component |
6,094,552 |
18.7% |
$96.89 |
8.4% |
| |
|
|
|
|
| 2004 Year-to-Date |
Room Nights |
% Growth |
ADR |
% Growth |
| Total GDS and Pegasus Hotel e-Commerce |
57,131,438 |
10.5% |
$123.89 |
6.0% |
| Travel Agent Component |
46,510,434 |
8.4% |
$130.27 |
6.4% |
| Consumer Internet Component |
10,621,004 |
21.2% |
$95.96 |
7.1% |
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|
|
|
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| GDS Performance by Market Segment Results for the second quarter of 2004 by industry market segment are shown below for GDS bookings only.All four segments had an increase in both room nights and ADR compared to last year. |
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|
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| Second Quarter 2004 |
|
|
|
|
| Market Segment |
Room Nights |
% Growth |
ADR |
% Growth |
| Luxury |
644,397 |
27.5% |
$312.20 |
6.3% |
| Upscale |
8,555,417 |
6.6% |
$153.23 |
6.2% |
| Mid-Scale |
10,237,137 |
8.6% |
$101.03 |
4.8% |
| Economy |
1,956,204 |
1.6% |
$70.20 |
3.4% |
| |
|
|
|
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| Top Destination Markets The top five worldwide destination markets for total GDS and Pegasus third party powered web room nights during the second quarter of 2004 were: |
| Second Quarter 2004 |
|
|
|
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| Top Destination Markets |
Room Nights |
% Growth |
ADR |
% Growth |
| New York |
1,313,032 |
10.3% |
$204.57 |
10.6% |
| Los Angeles |
1,010,514 |
5.2% |
$127.71 |
5.1% |
| Washington/Baltimore |
991,103 |
7.1% |
$148.48 |
8.0% |
| San Francisco/Oakland/San Jose |
916,397 |
7.3% |
$133.97 |
-0.5% |
| Chicago |
770,789 |
1.1% |
$130.91 |
1.3% |
To receive a free listing of second quarter results by top 50 cities worldwide in electronic bookings, please e-mail emonitor@travelclick.net.Up-to-date GDS hotel booking summaries by individual local market are always available for downloading on TravelCLICK's website at www.travelclick.net.
About TravelCLICK TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize profits from electronic distribution channels.The company’s iHotelier booking engine platform and website marketing programs enable hotels to better execute strategies that increase business into their own websites.TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information, and the company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents and consumers when they are booking travel.
Established in 1996 and headquartered in the Chicago area, TravelCLICK has over 7500 customers in more than 140 countries around the world.
Source: EHotelier
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