News
First Quarter Worldwide Hotel Revenue Up 12.9% from Electronic Channels According to TravelCLICK
Monday 29th May 2006
TravelCLICK's eMonitor results for the first quarter of 2006 show that
worldwide electronic hotel revenue from the Global Distribution Systems
(GDS) and key Internet sites combined was up 12.9%.
Electronic room nights for the first quarter increased by 7.6% from the same
time last year, while ADR increased by 4.9% contributing to a revenue growth
of 12.9%. The average length of stay for the first quarter 2006 was 2.14
nights, the same as last year.
"Consistent with projections, the travel agent channel continues to show
consistent growth each quarter while securing higher ADR bookings for
hotels," said John Hach, Vice President of Product Management - eMarketing
Products for TravelCLICK. "Using this proven channel, hotels are optimizing
their GDS performance with an enhanced promotion strategy that not only
distributes rates and inventory on the GDS, but also drives demand and
ensures ideal placement. This stable growth is ensuring GDS as an important
element of a hotel's overall integrated distribution strategies including
all online channels -- GDS and the Internet."
eMonitor results are compiled from TravelCLICK's comprehensive database,
which is the exclusive source of hotel industry electronic distribution data
from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK's eMonitor
also includes hotel bookings made through third-party travel Internet
websites powered by Pegasus Solutions.
Travel Agent Component
Travel agent bookings remained the dominant source of GDS hotel e-business,
representing 84.9% of total room nights. The travel agent component of GDS
bookings had a 5.0% increase in ADR and a 13.9% increase in revenue versus
the first quarter of 2005. Travel agents continued to be a key source of
higher rate business for hotels. The average rate for room nights booked
through travel agents was 37.1% higher than the average rate for room nights
booked via the Internet.
For the first quarter 2006, travel agent hotel room nights via the GDS were
up 8.5%, driving a 13.9% revenue growth from the same period in 2005.
Internet Component
Internet (consumer online) room nights displayed a gain of 3.0% compared to
the first quarter of 2005. ADR was up 2.7% for Internet bookings; revenue
was up 5.8% compared to the same period last year.
|
