Email Marketing
Email Marketing is a powerful way to increase direct reservations. As the old saying goes “it’s easier to sell to your existing guests, than it is new guests”. The fact is less than 5% of Hotels and Resorts regularly connect with their past guests, crazy, right? If you’re not connecting with them, your competition is!
We want to help you re-connect with your guests by providing an easy and affordable solution to email marketing.
What you will receive
Professional looking email templates
Simply choose from one of our existing designed templates or have you’re own unique template designed using our professional design service. Once your template is purchased it’s yours to use forever. There are no ongoing design or developments costs.
Database Management
We will help you export your latest guest details from your PMS and then help you import and build your own marketing database.
Learn who opens, clicks and forward your message
We will provide graphs and reporting showing you how many of your guests opened your message, which links were clicked and how many times your message was forwarded.
Powerful filters
Segment your guests by filtering your list into targeted groups. Maybe you only want to email females, between the age of 21 and 40, who stayed on Valentines day 2011 and lives in Victoria. Maybe you want to email anyone that stayed within the last 2 weeks?
Personalise your message
Personalise your messages by including any fields from within your database in the message. Maybe you want to address your guests by their first name, include their last booking date of stay, or the name of the room they last stayed in.
What it will cost
Design
Chose from one of our existing templates - $330
Creating your own unique customer design templates - from $550
Transaction Costs
There is a $0.03 cost per email sent. This is charged in arrears on completion of the campaign.
How will it work
1. Design - Your choice of an existing pre-designed template or have the eTourism design team create a unqiue template for your resort.
2. Content - Supply content to be added to the template. An eTourism copywriter can help write content specifically for this newsletter campaign.
3. Contacts - Provide eTourism with the latest contacts list for the email campaign. eTourism can help export your lastest guest list from popular PMS systems.
4. Confirm and Send - Once the newsletter has been confirmed it will be sent to your latest guest list.
|
