Hotel Marketing Blog

In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term accommodation options and an overall unique experience that hotels...

Instagram isn't just an online fad or photo-sharing site; the Facebook-owned social networking platform with more than one-billion monthly users has produced businesses and entrepreneurs in terms of social media influence; boosting brand image and promoti...

In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect online reviews. Of course, negative feedback is unavoidable,...

Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating that, as we move into a new decade, is no longer possible...

With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you're a hotelier, especially when it marks a crucial period during which you can market your na...