Hotel Marketing Blog

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Posted on Jan 9th 2024 by Bryan Marsh
Find out how you can turn negative reviews into an opportunity to improve your property and services and boost your Australian hotel's reputation online....
Posted on Dec 30th 2023 by Bryan Marsh
Finetuning your social media strategy for the coming year? We've rated the best social media platforms for your Queensland hotel this 2024, so you can focus on the best and ditch the rest....
Posted on Dec 20th 2023 by Bryan Marsh
Spacious rooms? Ease of reservation? Photos of the facilities online? What do guests look for when choosing an Australian hotel? Find out in this new eTourism blog....
Posted on Dec 10th 2023 by Bryan Marsh
Learn about the digital marketing trends in Queensland tourism in 2024. Use these strategies to boost your hotel's online presence, reach more guests, and increase your property's revenue this year....
Posted on Nov 20th 2023 by Bryan Marsh
Discover the latest data, insights, and highlights shaping the tourism industry in Queensland in 2023....
Posted on Apr 1st 2023 by iLaunch Support
Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023. And to make ma...
Posted on Sep 1st 2022 by iLaunch Support
The introduction of the .au domain is the most significant innovation since the launch of com.au in 1986. It provides Australians with a more memorable and shorter web address that is easier to brand and promote. Recently, there have been talks about maki...
Posted on Jul 1st 2022 by iLaunch Support
Any hotel's priority is to satisfy its customers. However, a business's online reputation occasionally suffers even with the best customer service. Suppose a hotel guest posts a bad or fake review online for everyone to see. Or, even worse, a negative med...
Posted on Feb 7th 2022 by Bryan Marsh
A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg. Wi...
Posted on Jan 8th 2022 by Bryan Marsh
What is SEO Search engine optimisation or SEO is the process of looking at your hotel website, and seeing what can be improved, changed, or added so that it is more likely to appear in the top results in a search engine. Whether the user is searching on G...