Search Engine

Posted on Oct 5th 2021 by Bryan Marsh
So, you've just launched a new website for your hotel. It looks good, it's search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is benefi...
Posted on Oct 27th 2020 by Bryan Marsh
A hotel website is crucial for keeping up with today's competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website d...
Posted on Sep 23rd 2020 by Bryan Marsh
Hotels must communicate with their guests as much as possible, as this kind of engagement builds rapport, trust and loyalty - things that are important for making your brand a trusted name. Particularly, in fact, with unprecedented recent events like the...
Posted on Mar 14th 2019 by Bryan Marsh
How's your hotel's SEO campaign shaping up in 2019? As we move into the third month of the year (already!) it's time to recap the big search trends marketers are using to reach their audiences online and the new direction search is moving in. 1. Voice Sea...
Posted on Aug 24th 2018 by Bryan Marsh
With the competition for organic traffic tougher than ever, what kind of risks are you willing to take to secure your hotel's website a better position in the SERPs? For marketers, the temptation to disregard search engine guidelines and draw on black or...
Posted on Jun 8th 2018 by Bryan Marsh
Most hotel marketers are aware by now that producing high quality content on a regular basis plays an integral role in getting noticed by the right people online. But without the right research to inform and shape that content, creating blog posts can fee...
Posted on Feb 23rd 2018 by Bryan Marsh
It has been a debate in digital marketing for a while now: do social signals impact search ranking? While the jury is still out for many on the issue, Google's Matt Cutts has said that a brand's social presence is part of the overall mix of search ranking...
Posted on Feb 16th 2018 by Bryan Marsh
We're all familiar with the stats by now: 75% of Google users won't bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot will get you almost 33% of the clicks. Basically, getting to the first page of search resu...
Posted on Feb 1st 2018 by Bryan Marsh
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an emphasis on creating the best possible user experience, and video...
Posted on Nov 17th 2017 by Bryan Marsh
As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google's algorithm, the search landscape is constantly shifting, and each shift brings with it a new set o...
Posted on Oct 9th 2017 by Bryan Marsh
In the struggle to keep up with the constantly evolving digital marketing landscape, it's all too easy to lose sight of basic SEO practices we should all be using to get discovered by the right audience online. Although every new algorithm update inevitab...
Posted on Aug 10th 2017 by Bryan Marsh
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It's simple: however great your content and on-page SEO techniques, you need relevant, authorit...
Posted on Feb 3rd 2017 by Bryan Marsh
It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well in fact, organic search consistently generates t...
Posted on Oct 20th 2016 by Bryan Marsh
Choosing the right words to rank for can make or break the success of your hotel's PPC campaigns. By taking time to conduct research into the market's demand for certain keywords and phrases, you can identify the words to target to reach more of your gues...
Posted on Jun 24th 2016 by Bryan Marsh
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it's essential to keep on top of these changes if you want to beat your competition and get found in the search results by your guests. Here are 4...
Posted on Aug 6th 2014 by Bryan Marsh
Successful SEO is about much more than keyword rankings. If you want your resort's website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid....
Posted on Aug 5th 2014 by Bryan Marsh
Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort's name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking. But with Google constantl...
Posted on Jun 18th 2014 by Bryan Marsh
From social media to blogging and email marketing, there are so many strategies available to improve your resort's online visibility that it's easy to overlook one of the oldest, yet most effective. After all, link building is dead, isn't it? The answer t...
Posted on Jan 28th 2011 by eTourism
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy....