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Google Analytics Gets a Makeover

Posted in Hotel Marketing on 19 February, 2013 - by Bryan Marsh

Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a run through of the most prominent changes....

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How to Track your Email Marketing Campaign in Google Analytics

Posted in Tutorials on 21 June, 2012 - by Bryan Marsh

Email marketing campaigns are an effective and affordable way to attract return visitors to your resort's website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximize your return on inv...

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How to use Google Analytics

Posted in Tutorials on 20 May, 2010 - by Bryan Marsh

Now that you have set up your Google Analytics account, let's see how you can use it to view your website's traffic:...

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How to set up a Google Analytics account

Posted in Tutorials on 20 May, 2010 - by Bryan Marsh

Google Analytics is a great tool which allows you to analyse the traffic on your website. It provides you the tools to view who is visiting your site, what they are looking for and how they are getting to your site. It also allows you to monitor your webs...

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