Google Analytics

If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t...

Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can find out the key information you need to create strong guest personas for your social media audience, helping you formulate content that is...

Last year, Google caused (another) shake up in the marketing world by removing organic keyword data from Google Analytics, replacing it with the words 'Not Provided'. Since then, speculation has been rife that the search company plans to start blocking p...

You've had your resort's website professionally designed to showcase your property's best features. You're driving traffic there through a carefully thought-out marketing campaign that includes a social media strategy, email, blogging and possibly pay-per...